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Making Your Website a Welcome Mat: Data Driven Measures of Success

Making Your Website a Welcome Mat: Data Driven Measures of Success. District 5170 PR Seminar. Ross McClenahan Owner, Tree Top Web Design Secretary, Santa Cruz Sunrise Rotary Club. By the numbers…. Search Engine Traffic. 67%. 16%. 13%. By the numbers…. Keywords. # of Searches/month.

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Making Your Website a Welcome Mat: Data Driven Measures of Success

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  1. Making Your Website a Welcome Mat: Data Driven Measures of Success District 5170 PR Seminar Ross McClenahan Owner, Tree Top Web Design Secretary, Santa Cruz Sunrise Rotary Club

  2. By the numbers… Search Engine Traffic 67% 16% 13%

  3. By the numbers… Keywords # of Searches/month What is Rotary 823,000 Rotary Club of 135,000 Rotary Clubs 90,500

  4. Harness the Power • Successful Club Websites • sell the message of Rotary • your club’s charitable works • Our Best Pitch • Available Online • 365 days a year • 24 hours a day

  5. Landing Page vs. Home Page Landing Page Home Page Geared Toward Potential Rotarian Geared Toward CurrentRotarian Home Page = New Member Landing Page

  6. Successful Home Pages • Tell user where s/he is • Clear Message • Strong Call to Action • Visit our meeting • Sign up for golf tournament • Updated Design • Simple - Clean - Reduced Text

  7. Where are you? Clear Message Call to Action Updated Design

  8. Successful Home Pages Is your club website putting out the welcome mat… …or turning off the porch light?

  9. Data driven results Measuring your success is the key to improving performance.

  10. Data driven results How many visitors? How did they find you? How long did they stay? Geographic Regions? What content did they view?

  11. Data driven results Google Analytics Google drives 67% of search engine traffic Have the largest dataset to work with Have comprehensive toolset for FREE! So what is possible?

  12. Data driven results How many people are visiting your site?

  13. Data driven results How do your visitors find you?

  14. Data driven results Where are your visitors located?

  15. Data driven results What is your most popular content?

  16. Success

  17. How to get your data… We recommend Rotary sites use Google Analytics or similar tools Google Analytics works with ClubRunner 2.0 Sign up for Google Analytics then email ClubRunner for installation

  18. Take Home Messages 1. Club home page = landing page Direct toward potential Rotarians 2. What you don’t know can’t help you. Use data to better steer your Rotary PI & membership campaigns Questions?

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