1 / 35

Meat Case Trends

Meat Case Trends. Retail Advisory Committee Albuquerque, NM. Data provided by the Meat Solutions VMMEAT ® system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census)

dyllis
Download Presentation

Meat Case Trends

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Meat Case Trends Retail Advisory Committee Albuquerque, NM

  2. Data provided by the Meat Solutions VMMEAT® system sourced from FreshLook Marketing scanner data FreshLook Data: Represents approximately 68% of the ACV All of U.S. and 8 standard regions (based on U.S. Census) Based heavily on chains with no independent grocers (fewer than 11 stores) Excludes supercenters, club stores, commissaries, and natural food stores

  3. Part 1: Total MeatFresh Pork/Ham/Beef/Chicken/All Other

  4. Total Meat – 2010 SummaryFresh Pork/Ham/Beef/Chicken/All Other Billions Source: FreshLook Marketing, year ending December 31, 2010

  5. Total Meat – Jan/Feb 2011 SummaryFresh Pork/Ham/Beef/Chicken/All Other Millions Source: FreshLook Marketing, January/February 2011 vs same time period year prior

  6. Total Meat – Jan/Feb 2010 SummaryFresh Pork/Ham/Beef/Chicken/All Other Millions Source: FreshLook Marketing, January/February 2010 vs same time period year prior

  7. Part 2: ShareWhole Muscle Beef/Beef Grinds/All Chicken/Fresh Pork

  8. Share BreakoutBased on Dollar Sales Source: FreshLook Marketing, year ending December 31, 2010

  9. Share BreakoutBased on Pound Volume Source: FreshLook Marketing, year ending December 31, 2010

  10. Average Pricing Source: FreshLook Marketing, year ending December 31, 2010

  11. Part 3: Selected U.S. Pork Segments

  12. U.S. Pork Segments2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  13. U.S. Pork SegmentsJan/Feb 2011 Summary Millions Source: FreshLook Marketing, January/February 2011 vs same time period year prior

  14. U.S. Pork SegmentsJan/Feb 2010 Summary Millions Source: FreshLook Marketing, January/February 2010 vs same time period year prior

  15. Part 3: U.S. Census Regions Pork Segments

  16. InfoScan Standard Regions

  17. Regional Breakout Summary2010 Dollar Sales Source: FreshLook Marketing, year ending December 31, 2010

  18. Regional Breakout Summary2010 Volume Source: FreshLook Marketing, year ending December 31, 2010

  19. CaliforniaPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  20. Great LakesPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  21. NortheastPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  22. SoutheastPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  23. Part 4: Feature Items

  24. Boneless Pork Chops Source: FreshLook Marketing, 17 wks ending 9/12/09 & 9/10/10

  25. Boneless Pork ChopsAd Featuring Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

  26. Spare Ribs Source: FreshLook Marketing, 17 wks ending 9/12/09 & 9/10/10

  27. Spare RibsAd Featuring Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

  28. Further Questions/Discussion? • Thank you!

  29. Appendix

  30. MidSouthPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  31. PlainsPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  32. South CentralPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  33. WestPork Segments – 2010 Summary Millions Source: FreshLook Marketing, year ending December 31, 2010

  34. Pork Chops BonelessAd Featuring & Placement 34 Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

  35. Spare RibsAd Featuring & Placement 35 Source: Promodata, 17 wks ending 9/12/09 & 9/10/10

More Related