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Web Solutions Agency: Web Design Your Way

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visit combsstudios.com

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  1. One of the biggest favors that a company can do for themself, who has an online presence, is invest some time and learn about the power of the Facebook pixel, a basic retargeting campaign, along with the power of the OTO (one time offer). You Combs Studios need the Facebook pixel to track all of the people who are coming to your website along with specific pages they have visited and potentially any abandoned carts they may have left. You need the retargeting campaign because you want to socially stock (in a non-creepy way, and thank you Facebook for customer privacy with the info you track from the pixel) the clients who have visited your site, because they are not cold but hot traffic! These are people that already know who you are and have expressed strong consideration in your products or services. Take a moment to consider how many times you have been exposed to a brand along with the product or service before you considered making a purchase. You may not be aware of it but I can almost assure you it was quite a few times. Repetition in the eyes of the public leads to perceived trust. This is extremely important for clients climbing the value ladder with the company and spending more money. That brings me to the OTO (one time offer). That’s right, nothing can increase sales more quickly, however pitchy it may seem, than FOMO (fear of missing out). Combine this with a hot lead who already knows who you are and has already been out to your website, it can lead to increased revenue. Chances are if you are not doing it, then your competition is and they are taking your clients. Joe Combs offers this service at Combs Studios, to simplify it for our clients at www.CombsStudios.com, but anyone can learn to do this. Some find where it is simple, it’s not always easy. Anyway, one great way of doing this, is maybe doing an advertisement where you are offering only a couple vouchers for a free specific product or service pertaining to your niche that someone visiting your website would be really excited about.

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