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POSITIONING WORKSHOP

POSITIONING WORKSHOP. Presented by Chris Wright 26 April 2012. What is positioning? . “the process by which you try to create an image or identity in the minds of your target market”. Why does it matter?. Real value. ELEVATOR PITCH. Why does it matter?. Why does it matter?.

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POSITIONING WORKSHOP

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  1. POSITIONING WORKSHOP Presented by Chris Wright 26 April 2012

  2. What is positioning? “the process by which you try to create an image or identity in the minds of your target market”

  3. Why does it matter? Real value ELEVATOR PITCH

  4. Why does it matter?

  5. Why does it matter?

  6. Why does it matter?

  7. Why does it matter? ELEVATOR PITCH

  8. Why does it matter? Real value

  9. Why does it matter? Real value

  10. Workshop

  11. IS / ISN’T Platforms Business model Genre Mechanic Input method Meta game Age rating Development process Art style Narrative style Style of play experience etc. etc. etc.

  12. Competitive Variance MORE DIFFERENT LESS NEW

  13. EMOTIONAL REPONSE Mastery Adrenaline Sorrow Joy Empathy Protectiveness Fear Empowerment Achievement Creation Escape Enlightenment Release Amusement Connection Competition Belonging Exclusion Frustration Accomplishment

  14. PERSONALITY

  15. FRIENDS / BIZARRO Car Vehicle Drink Food Lolly Actor Movie TV show Character Super Hero Musical style Band / Singer Clothing Animal Colour

  16. Summary

  17. THANK YOU

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