1 / 9

Under Armour do Brasil

Under Armour do Brasil. Ryan Broz Kristen Consolo Caroline Gardner Alan Loprete Philip Ng. The Challenge. “The time between $500M and $1B is a weird time…a dead zone….it’s the Bermuda Triangle for apparel companies. Companies get caught.” - Kevin Plank, CEO, Under Armour January 2010.

earl
Download Presentation

Under Armour do Brasil

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Under Armour do Brasil Ryan Broz Kristen Consolo Caroline Gardner Alan Loprete Philip Ng

  2. The Challenge “The time between $500M and $1B is a weird time…a dead zone….it’s the Bermuda Triangle for apparel companies. Companies get caught.” - Kevin Plank, CEO, Under ArmourJanuary 2010

  3. I WILLeuvouPROTECT THIS HOUSEprotejaessecorpo

  4. Why Brazil? • Stability of Political System • Independent Central Bank committed to fighting inflation • Growing middle class with expendable income • Member of MERCOSUR • Upcoming “mega” sports events indicate continued trade liberalization

  5. Under Armour do Brasil, Ltda. • Structure • Limitada • Operations • Rio de Janeiro and Sao Paulo • Local Sales Force • 3rd Party Distribution • Marketing Strategy

  6. Under Armour do Brasil, Ltda.

  7. Under Armour do Brasil, Ltda. • Structure • Limitada • Operations • Rio de Janeiro and Sao Paulo • Local Sales Force • 3rd Party Distribution • Marketing Strategy

  8. Projected Financial Impact on UA • Forecasted Annual Revenues in 2015 • BRL 155.2M • Forecasted Annual Profit in 2015 • BRL 11.2M • Estimated Market Share by 2015 • .07% (10% annual growth of market share) • Full recovery of initial $20 - $25M investment by 2014

  9. One Billion.We Will.

More Related