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Our Sponsors tell us that Public Radio is the most effective part of their marketing plan

Our Sponsors tell us that Public Radio is the most effective part of their marketing plan. Here’s why. Our Audience. Age Analysis. Source: Media Audit Dec 2008 – Jan 2009. Gender Profile. Source: Media Audit Dec 2008 – Jan 2009. Ethnicity Profile.

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Our Sponsors tell us that Public Radio is the most effective part of their marketing plan

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  1. Our Sponsors tell us that Public Radio is the most effective part of their marketing plan

  2. Here’s why

  3. Our Audience

  4. Age Analysis Source: Media Audit Dec 2008 – Jan 2009

  5. Gender Profile Source: Media Audit Dec 2008 – Jan 2009

  6. Ethnicity Profile Source: Media Audit Dec 2008 – Jan 2009

  7. Annual Income Source: Media Audit Dec 2008 – Jan 2009

  8. Education Profile Source: Media Audit Dec 2008 – Jan 2009

  9. Public Radio’s signal extends throughout the region, ensuring that everyone who should hear your message will.

  10. Business Decision Makers Source: NPR Profile 2009

  11. Adults – 25-54 years old Source: Media Audit Dec 2008 – Jan 2009

  12. Household Income – 100K + Source: Media Audit Dec 2008 – Jan 2009

  13. College Degree (One or More Degree) Source: Media Audit Dec 2008 – Jan 2009

  14. Occupation – Professional/Tech. Source: Media Audit Dec 2008 – Jan 2009

  15. Internet/e-Commerce: 12+ Purchases Past Year Source: Media Audit Dec 2008 – Jan 2009

  16. Public Radio listeners represent the money, brains, and influence of Metro Louisville

  17. And they love our sponsors

  18. When price and quality are equal, you prefer to buy products from companies that support public radio. Source: Jacobs Media Underwriting Research Review June 2003

  19. Your opinion of a company is more positive when you find out it supports public radio Source: Jacobs Media Underwriting Research Review June 2003

  20. And respond to our sponsors’ messages

  21. The social and cultural values of public radio sponsors usually fit closely with your own values. Source: Edison Media Research: Underwriters Survey All Respondents – June 2007

  22. The products and services you hear on public radio are one you personally use or purchase. Source: Edison Media Research: Underwriters Survey All Respondents – June 2007

  23. Because of a sponsorship announcement on a public radio station, have you considered a new product or service? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007

  24. Because of a sponsorship announcement on a public radio station, have you visited a sponsor’s website? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007

  25. Because of a sponsorship announcement on a public radio station, have you visited a store or location? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007

  26. Because of a sponsorship announcement on a public radio station, have you switched to a different brand or service? Source: Edison Media Research: Underwriters Survey All Respondents – June 2007

  27. Because every client is different, we reject cookie-cutter approaches to scheduling. Instead, we customize every plan to fit our clients’ specific needs.

  28. Rate Card Louisville Public Media, WFPL-FM, WUOL-FM and WFPK-FM, has structured spot scheduling to generate maximum reach and frequency via all three stations. The rates below reflect the price for one announcement on each of the three stations. In other words, for $80 you will receive 1x on WFPL, 1x on WUOL and 1x on WFPK. Monday – Sunday 6a-8p Equal Rotation $80 Monday – Sunday 6a-12m R.O.S. $70 Monday – Sunday 8p-12m $25* Any TWO stations are available at a combo rate of $70 6a-8p, and $60 6a-12m. A single station is $60 6a-8p, and $50 6a-12m. The rate for a specific program on a single station is $80. Any fixed position announcement on a single station is $90. *$25 8p-12m rate applies only when spots are also scheduled 6a-8p. Rate for 8p-12m only is $40. Spots are limited to one per hour. Certain legal restrictions apply to the content of announcements. Louisville Public Media’s interpretation of FCC regulations applies in determining acceptability of wording used. Louisville Public Media maintains the right to reject language that is deemed incompatible with our broadcast mission. (See “Underwriting Policy”)

  29. Put your message on Public Radio Your customers get it

  30. For more information contact: Gray Smith(502) 814 - 6521gsmith@louisvillepublicmedia.org

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