Digital Billboard Advertising

1. Digital Billboard Advertising MediaLease OOH is a single window for all Out of Home (OOH) Advertising.  Clients can choose from our extensive product options like outdoor  billboard advertising, digital billboard advertising, ​bus advertising​, and  airport advertising to name just a few.  With Digital Billboard advertising customers will see their advertising  manifest itself as a static message every few minutes. They will share  space with typically six to seven advertisers, but the speed with which the  messages change ensures that the traveling public will see their message.  Digital out-of-home advertising billboards provide high influence and  publicity in a variety of markets and are available for use in many states and  communities. TAB OOH Ratings is the official measurement system to  gauge the effectiveness of the medium. Reach and frequency can be  calculated using several accepted media software programs.  You can purchase digital billboards either by specific location or a network  of multiple locations for a time slot spanning one week to several weeks. To 

2. make the best use of digital billboards you need to understand the  dynamism of this ​outdoor media advertising​.  Digital billboards offer static messages that rotate every few seconds with  typically six to eight advertisers sharing the same location. Ad messages  change every six to eight seconds.  PRIMARY USES Digital billboards provide high impact and exposure in a wide range of  markets.  AVAILABILITY Digital billboards are available in many states and communities.  RESEARCH MARKET INFORMATION TAB OOH Ratings are the official measurement system. Reach and  frequency can be calculated using several accepted media software  programs.  METHOD OF PURCHASE Digital billboards can be purchased by specific location or a network of  multiple locations, which may be offered by individual plant operators. 

3. Digital billboards can be contracted for periods ranging from one week to  several weeks.  Digital billboards are a flexible format. Advertising messages can be  changed weekly, daily or even hourly. Creative strategies can tell a story or  communicate numerous details using multiple design layouts. Dynamic  content works by first using a base creative designed with consideration of  space for dynamic content (either text or imagery). Then, the dynamic  content is selected from a client’s website and pulled from the HTML  source directly. The source data is incorporated into the base creative and  updates whenever the client source changes – keeping the content timely  and relevant.  SPECIFICATIONS Overall Size   Digital billboards resemble standard bulletins and posters. For this reason,  the overall dimensions are the same as conventional billboards.  PRODUCTION Art files are very small and there are no production or installation charges  for digital billboards. The preferred file size will vary depending on the size  and dot pitch of the unit. Contact your vendor for specific file sizes prior to  producing art. It’s a good idea to create the files at actual size. This  provides the sharpest possible image by alleviating the need to “down  sample” the artwork before use. Down sampling will cause the image to  become pixelated and hurt the overall impact of the design. Designing at 

4. the actual pixels’ density will also limit use of extremely small type. If it can’t  be read at actual pixel size, it can’t be read from the street. The preferred  file formats are .psd, jpg, tiff, or bmp saved at 72ppi in RGB color mode.