OPEN YOUR DOORS

1. OPEN YOUR DOORS IF there are ONLY two things every BI must deliver it must be Business & Intelligence IF there are ONLY two things every BI data must cover it must be Inside & Outside OPEN YOUR DOORS LET THE OUTSIDE IN

2. Most BI’s deliver only 52% of Internal Information needs (48% of information needs are not being delivered …. and these are the good ones) … and less than 1% of external data Most ERP BW instances are in 1-5 terabyte (… some very large one 35-50 tb) … that is less that what Google creates in a single day DO YOU RUN YOUR BUSINESS with …… only half your business data (inside + feeds) … totally blind to the outside world BI TODAY

3. IS A REPEAT OF INFORMATION YESTERDAY • WE CONTINUE TO RUN THE SAME REPORTS DAY AFTER DAY • .. WEEK AFTER WEEK • …. MONTH AFTER MONTH • … YEAR AFTER YEAR • IN DMV THEY CALL IT TUNNEL VISION INFORMTION TODAY

4. TUNNEL VISION TOO MUCH FOCUS TOO LITTLE INFORMTION DESENSITIZED TO OUTSIDE MORE FOCUS BLIND TO OUTSIDE DISASTER LACK OF VISION STILL MORE FOCUS ? LOOSE PERIPHERAL VISION BLINDSIDED LOOSE TRACK SELF IS CONSUMING OUTSIDE GOES DARK LOOSE CONCENTRATION KNOW TOO MUCH ABOUT TOO LITTLE

5. IF….. You keep looking at …. Only Internal Data You trap yourself in and inward facing tunnel vision

6. IF YOU MODEL INFOCUBES MANUALLY … YOU COULD AS WELL BE WALKING TO OFFICE IF YOU DO NOT SLIM INFOCUBES FOR BWA … YOU MIGHT BE BETTER DONATING MILLIONS IF YOU DO NOT MODEL FOR BO EXPLORER … YOU MIGHT AS WELL THROW BAGS OF MONEY …. AS LOW BVA* IS POSSIBLY YOUR STREET IF YOU ONLY VIEW INTERNAL DATA IN BI … YOU MIGHT AS WELL DRIVE WITH ONE EYE BI AND BVA *BVA = Business Value Attainment

7. At Sapphire Leo and Hasso introduced CLEAR • CLEAR IS NOT JUST: • AN INSIDE VIEW • A COMPANY VIEW, or through the BOE glass view • A GLOBAL VIEW, but STILL INWARD FACING • A REPETITIVE VIEW, or an • ERP VIEW • IT MUST INCLUDE • OPENING OUR WINDOWS • LETTING SOME fresh OUTSIDE AIR IN • AND SEEING THE OUTSIDE VIEW C L E A R WHATEVER HAPPENED TO ACTUAL CUSTOMER VIEWS

8. THE WORLD OUTSIDE IS VERY BIG … AND COMPLEX you probably….. DO NOT HAVE A DATA CENTER .. TO HANDLE THAT MUCH FRESH AIR or.. HAVE LITTLE CLUE WHAT GOES ON ….. OUTSIDE YOUR INSIDE OR WHERE TO START…………. BUT WHAT ARE THEY OUT THERE?

9. ERP’S LARGEST BW DW IS • ……. UNDER 50 TERABYTE • …. 10 YEARS OF DATA • … WE THINK THAT AS REALLY BIG • THAT IS HOW MUCH • TWITTER COLLECTS IN A FEW MONTHS • FACEBOOK IN A FEW WEEKS • GOOGLE IN A FEW DAYS SIZE IS THAT HOW MUCH THE OUTSIDE TALKS?

10. IF FACEBOOK WAS A COUNTRY …. IT WOULD BE THE 5TH LARGEST COUNTRY … between India and Brazil THERE ARE 34 BILLION SEARCHES ON GOOGLE / MONTH that is 96 million searches /day, or 2,854 searches every second … IN 2006 THIS NUMBER WAS 2.6 BILLION … IN 1992 THIS NUMBER WAS 1 THE TOTAL NUMBER OF TEXT MESSAGES SENT IN ONE DAY … EXCEEDS THE TOTAL POPULATION OF THE PLANET IT TOOK FACEBOOK 2 YEARS … TO REACH A POLULATION OF 50 MILLION IN 1992 THERE WERE BUT 1,000,000 INTERNET DEVICES …. 2008 1,000,000,000 DID YOU KNOW

11. MORE THAN 4 EXABYTES (4 X 1019) OF DATA WILL BE GENERATED. …..THAT IS MORE THAN ALL THE DATA IN THE LAST 5000 YEARS THERE ARE 34 BILLION SEARCHES ON GOOGLE / MONTH SOME OF THESE SEARCHES MAY BE ABOUT YOUR COMPANY THE TOTAL NUMBER OF TEXT MESSAGES SENT EVERY DAY … EXCEEDS THE TOTAL POPULATION OF THE PLANET … SOME OF THAT MAY BE ABOUT YOU THIS YEAR HOW DO WE CONVERT ALL THIS DATA INTO INFORMATION? • … SOME OF IT WILL BE ABOUT YOUR COMPANY

12. AUTOMATION YOU NEED

13. AUTOMATED SEARCH • AUTOMATED COLLECTION • AUTOMATED SEGREGATION AUTOMATION • OUTSIDE • Your data center • Your cost center • Your collection center • Your technology capabilities • Your experience • .. and at LOW COSTS

14. Manually • J&J bought a SN company recently • To push data • AT VERY HIGH COSTS • 90% PUSH – Pushing good things outwards • 8% PULL – Finding out what they are saying about them • 2% AEM – Advance Event management (mitigating disaster) • Social Network data Collection • How • What can we use it for? WHO

15. Social Network data Collection • WHO IS DOING IT • BUSINESS • MANUFACTURING: Ford, Pepsi Co, Southwest Airlines, Microsoft, coca Cola, etc.. • CHEMICALS: DOW Chemicals, Eastman chemicals, Lyondell, etc.. • PHARMACEUTICALS: Johnson & Johnson**, Pfizer, Astra Zeneca, Novartis, Vertex, Boehringer Ingelheim, etc.. • COMPETITORS: and most probably your competitors, etc.. • SPOOKS • INTELLIGENCE AGENCIES • INTERNATIONAL POLICE • GOVERNMENTS • SECURITY • CITY & SCHOOL DISTRICTS (disaster mitigation) • LOCAL POLICE • STATES (i.e. Hawaii monitors all pharmaceutical shops for reactive alerts to epidemics) S N C

16. ..TO THE OUTSIDE WORLD • Gartner, Forrester, AMR • Business Week, Economist, etc.. • Gartner: & 1,400 CEO’S on BI in Feb 2009 • OPEN YOUR BI WINDOWS & DOORS • - to tweets, blogosphere, facebook, etc.. • NOT TO ADVISORS • WITH COI (Conflict of Interest – basic SOX 404 & SOD) • GENERIC MENTORS (who may know little of BI or BW BVA*) • HAVING OTHER AGENDAS (their margins vs. your BVA*) • BUT TO ADVISORS • WHO HAVE A NO COI OF ANY SORT • ONLY INTEREST IS TO PROVIDE HIGH BVA • WORKS FOR THE BENEFIT OF CUSTOMER • PROVEN EXPERINCE LISTEN BVA = Business Value Attainment

17. BUSINESS VALUE ATTAINMENT • Send us an email / give us a call • Let us understand your Business Needs, define *BVA • We set up a meeting • Define SNC collection elements • Overview deliverables • Overview interface for Querying • External direct interface • SAP BW Feed • SAP BWA Feeds • SAP BOE Search capabilities • We go and build SNC (Social Network data collection) • In our data centers • In our servers • With our resources • AT VERY LOW COSTS *BVA = Business Value Attainment NEXT STEP IN OUR DATA CENTERS

18. CONTACT….. hguleria@erada.com or direct +1 (408) 835.9552 (PST GMT -7-8) CALIFORNIA, USA Send us your feedback if this ppthelped in any way AUTOMATION is the only path with assured success & a future… …don’t ever forget…..BVA = Business Value Attainment