BY:

1. 3 secrets to Facebook marketing that will deliver over 100 leads even if you’ve never used Facebook before BY: & Harris Chamber Team

2. Secret #1 location, location, location based targeting

3. SECRET #1 location, location, location based targeting

4. SECRET #1 location, location, location based targeting

5. SECRET #1 location, location, location based targeting • Your customer base isn’t all of Homestead to Ft. Lauderdale

6. SECRET #1 location, location, location based targeting • Your customer base isn’t all of Homestead to Ft. Lauderdale • Facebook defaults to this massive zone around your business

7. SECRET #1 location, location, location based targeting • Your customer base isn’t all of Homestead to Ft. Lauderdale • Facebook defaults to this massive zone around your business • Don’t waste money like

8. SECRET #1 location, location, location based targeting • Your customer base isn’t all of Homestead to Ft. Lauderdale • Facebook defaults to this massive zone around your business • Don’t waste money like • Your dollars get wasted on ‘can’t be my customers’

9. SECRET #1 location, location, location based targeting • Your customer base isn’t all of Homestead to Ft. Lauderdale • Facebook defaults to this massive zone around your business • Don’t waste money like • Your dollars get wasted on ‘can’t be my customers’ • Your time gets wasted with responses too far away

10. SECRET #1 location, location, location based targeting • Your customer base isn’t all of Homestead to Ft. Lauderdale • Facebook defaults to this massive zone around your business • Don’t waste money like • Your dollars get wasted on ‘can’t be my customers’ • Your time gets wasted with responses too far away • Zoning your location stops 90% of the budget going to waste

11. SECRET #1 location, location, location based targeting • Great local business example

12. SECRET #1 location, location, location based targeting • Great local business example • Brand new Coral Gables based Dentist(Ponce and Palamero)

13. SECRET #1 location, location, location based targeting • Great local business example • Brand new Coral Gables based Dentist(Ponce and Palamero) • Would Homestead or Hallandale bring in new customers? Nope

14. SECRET #1 location, location, location based targeting • Great local business example • Brand new Coral Gables based Dentist(Ponce and Palamero) • Would Homestead or Hallandale bring in new customers? Nope • Or focus the dollars in a 20 minute drive ‘Serviceable Zone’

15. SECRET #1 location, location, location based targeting • Great local business example • Brand new Coral Gables based Dentist(Ponce and Palamero) • Would Homestead or Hallandale bring in new customers? Nope • Or focus the dollars in a 20 minute drive ‘Serviceable Zone’ • Mark Zuckerburg wont like it but it will find you customers

16. SECRET #1 location, location, location based targeting • Great local business example • Brand new Coral Gables based Dentist(Ponce and Palamero) • Would Homestead or Hallandale bring in new customers? Nope • Or focus the dollars in a 20 minute drive ‘Serviceable Zone’ • Mark Zuckerburg wont like it but it will find you customers • ‘Butt in the Seats’ customers

17. Secret #2 thumb-stopping attention-getting click-worthyact-now offer

18. Secret #2 thumb-stopping attention-getting click-worthy act-now offer • 90% of SMBs “Facebook Ads don’t work. We tried. No response.”

19. Secret #2 thumb-stopping attention-getting click-worthy act-now offer • 90% of SMBs “Facebook Ads don’t work. We tried. No response.” • Facebook Ads don’t work if you don’t have a click-worthy offer

20. Secret #2 thumb-stopping attention-getting click-worthy act-now offer • 90% of SMBs “Facebook Ads don’t work. We tried. No response.” • Facebook Ads don’t work if you don’t have a click-worthy offer • Or don't have an attention getting photo, collage, video

21. Secret #2 thumb-stopping attention-getting click-worthy act-now offer • 90% of SMBs “Facebook Ads don’t work. We tried. No response.” • Facebook Ads don’t work if you don’t have a click-worthy offer • Or don't have an attention getting photo, collage, video • You have to offer something worth clicking, worth breaking a habit over

22. Secret #2 thumb-stopping attention-getting click-worthy act-now offer • 90% of SMBs “Facebook Ads don’t work. We tried. No response.” • Facebook Ads don’t work if you don’t have a click-worthy offer • Or don't have an attention getting photo, collage, video • You have to offer something worth clicking, worth breaking a habit over • Great Facebook Ads are built in 6 steps - each step for a specific reason

23. Secret #2 thumb-stopping attention-getting click-worthy act-now offer • 90% of SMBs “Facebook Ads don’t work. We tried. No response.” • Facebook Ads don’t work if you don’t have a click-worthy offer • Or don't have an attention getting photo, collage, video • You have to offer something worth clicking, worth breaking a habit over • Great Facebook Ads are built in 6 steps - each step for a specific reason • Follow the 6 steps and you will get results; don’t and you won’t.

24. Secret #2 thumb-stopping attention-getting click-worthy act-now offer Call out the audience

25. Secret #2 thumb-stopping attention-getting click-worthy act-now offer Call out the audience Worthy offer

26. Secret #2 thumb-stopping attention-getting click-worthy act-now offer Call out the audience Worthy offer Clear focused photo

27. Secret #2 thumb-stopping attention-getting click-worthy act-now offer Call out the audience Call out the pain Worthy offer Clear focused photo

28. Secret #2 thumb-stopping attention-getting click-worthy act-now offer Call out the audience Call out the pain Worthy offer Scarcity based action Clear focused photo

29. Secret #2 thumb-stopping attention-getting click-worthy act-now offer Call out the audience Call out the pain Worthy offer Scarcity based action Repeat worthy offer Clear focused photo

30. Secret #3 Placing placements where they are supposed to be placed

31. SECRET #3: Placing placements where they are supposed to be placed • Placements are where the ad appears; billboard, tv, magazine

32. SECRET #3: Placing placements where they are supposed to be placed • Placements are where the ad appears; billboard, tv, magazine • 8 different and unique placements across four platforms

33. SECRET #3: Placing placements where they are supposed to be placed • Placements are where the ad appears; billboard, tv, magazine • 8 different and unique placements across four platforms • Facebook wants to run your ad everywhere to get the most $$$

34. SECRET #3: Placing placements where they are supposed to be placed • Placements are where the ad appears; billboard, tv, magazine • 8 different and unique placements across four platforms • Facebook wants to run your ad everywhere to get the most $$$ • But you want your ad to run where it will get the most results

35. SECRET #3: Placing placements where they are supposed to be placed • Placements are where the ad appears; billboard, tv, magazine • 8 different and unique placements across four platforms • Facebook wants to run your ad everywhere to get the most $$$ • But you want your ad to run where it will get the most results • Only one drives leads, results, and actionable customers

36. SECRET #3: Placing placements where they are supposed to be placed • Placements are where the ad appears; billboard, tv, magazine • 8 different and unique placements across four platforms • Facebook wants to run your ad everywhere to get the most $$$ • But you want your ad to run where it will get the most results • Only one drives leads, results, and actionable customers • Which one would you choose?

37. SECRET #3: Placing placements where they are supposed to be placed too early to know for sure

38. SECRET #3: Placing placements where they are supposed to be placed everywhere else too early to know for sure

39. SECRET #3: Placing placements where they are supposed to be placed think Snapchat everywhere else too early to know for sure

40. SECRET #3: Placing placements where they are supposed to be placed varies wildly by industry think Snapchat everywhere else too early to know for sure

41. SECRET #3: Placing placements where they are supposed to be placed the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

42. SECRET #3: Placing placements where they are supposed to be placed 5 secs in Facebook Live the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

43. SECRET #3: Placing placements where they are supposed to be placed Advertise insidethe NYTimes articles 5 secs in Facebook Live the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

44. SECRET #3: Placing placements where they are supposed to be placed The only one that consistentlyworks for SMBs Advertise insidethe NYTimes articles 5 secs in Facebook Live the one everyone ignores varies wildly by industry think Snapchat everywhere else too early to know for sure

45. Secret #1 location, location, location based targeting Don’t let Facebook determine your circle Target your serviceable zone ‘Butt in the seats’

46. Secret #2 thumb-stopping attention-getting click-worthy act-now offer 90% of Facebook Ads don't hit their goal. Have a great human focused photo Follow our6 steps for ad success.

47. Secret #3 Placing placements where they are supposed to be placed FB wants to spend your money fast. Run your ad where it gets the most leads. Choose "Newsfeed"for best results.

48. 3 secrets to Facebook marketing that will deliver over 100 leads even if you never used Facebook before