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Propaganda

Propaganda. Intro to Film & Entertainment. “The great masses of the people will more easily fall victim to a big lie than to a small one.” -Adolf Hitler, Mein Kampf. What is propaganda?. It’s one of those words we still have a hard time agreeing on completely

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Propaganda

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  1. Propaganda Intro to Film & Entertainment

  2. “The great masses of the people will more easily fall victim to a big lie than to a small one.” -Adolf Hitler, Mein Kampf

  3. What is propaganda? • It’s one of those words we still have a hard time agreeing on completely • There is some disagreement about whether all persuasive communication is propagandistic or whether the propaganda label can only be applied to dishonest messages • Overall: Propaganda is biased information designed to shape public opinion and behavior. • For good & not so good purposes

  4. What is propaganda? • Webster says… • the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person • In other words, emphasizing information that helps a cause, and/or deemphasizing information that doesn’t help/hurts the cause • Sometimes lies and misleading information are used to get the desired effect

  5. It goes way back… • Propaganda is considered to have started in the 17th century with the Catholic church • The Propaganda Fide spread the Catholic doctrine throughout the world • Began being used in politics in the mid 19th century • World War I was a major event for propaganda; propaganda was produced worldwide

  6. Propaganda Techniques • Name Calling • Exactly what it sounds like! • Tearing down someone/something by giving them a negative stigma. • Ex: Commie • Glittering Generalities • Linking the goal to some sort of general, positive word • Ex: Do it for freedom! Show your patriotism!

  7. Name Calling & Glittering Generalities

  8. Propaganda Techniques • Transfer • Taking something we respect/accept/think highly of, and connecting it to the goal somehow • Could also be transfer of blame (think politics) • Ex: Uncle Sam to represent public opinion • Testimonial • Endorsement/quote out of context to make a connection between a famous person & the idea/thing • Very close to transfer technique • Ex: Politics

  9. Transfer & Testimonial

  10. Propaganda Techniques • Plain Folks • Convince audience that they or their idea(s) reflect that of the common man • Ex: POLITICS! • Bandwagon • Everyone else is doing it, why aren’t you?! • Ex: Modern advertising

  11. Plain Folks & Bandwagon

  12. Propaganda Techniques • Fear • If something isn’t done, this disaster will occur! • Ex: Wartime propaganda • Euphemisms • Using less loaded words to calm a situation • Ex: Renaming War Department to the Department of Defense

  13. Fear

  14. Euphemism

  15. Education v. Indoctrination • Education • Unbiased; teaching of facts • Indoctrination • Teaching with a slant/agenda • During wars, indoctrination was used in many countries to influence children especially • If you learn it at school, would you question it?

  16. War & Propaganda • World War I • Increase public approval of involvement of the war (Especially Britan & Germany) • Encourage people to volunteer to fight • Demonize the other side (goes back to first goal of improving public opinion)

  17. War & Propaganda • World War II • Germany: Hitler indoctrinated many with his verbal & visual propaganda • U.S.: Focused on war efforts • Rationing • War Bonds • Some demonizing the enemy

  18. Cold War • U.S. • Radio, film, print ads, television • Demonized Soviet Union (name calling…) • Offered skewed perspective on what life in communist countries was like

  19. More modern wars • Still propaganda, but how has it changed? • Less in-your-face (more subtle) • Television! Use of important people talking about it • Some print stories • Some films used

  20. Now it’s your turn! • Get ready to analyze a piece of wartime propaganda 

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