Lead, Attract, Retain and Profit “The Customer-Centric Search Solution”

1. Lead, Attract, Retain and Profit “The Customer-Centric Search Solution”

2. Fulfilling Mark-Taylor’s Objectives Mark-Taylor is known for providing a superior product and an enviable lifestyle to its discerning residents. As innovators, Mark-Taylor knows that ongoing investments in the right people and the right technology will ensure it stays ahead of the curve. Vortaloptics can provide a value-added customer amenity that will genuinely enhance Mark-Taylor’s brand image, increase customer acquisition, improve resident loyalty and provide a new monthly recurring revenue channel.

3. Vortaloptics Builds Success • Incorporated in 2000 • Industry-leading patent pending technology • Merges marketing and customer satisfaction solutions with traditional Internet technologies such as search engines and Web directories: • Unrestricted ability to place and customize search results • Brand building solutions • Monthly recurring revenue model • Net-native ASP – Vortaloptics hosts and maintains search engine, hardware and software The Right Search Solution: Controllable, Relevant and Profitable Corporate Headquarters Las Vegas Nevada

4. Amenities Attract More Prospects “She [Prima Walker] knows that amenities play a large part in garnering initial interest in a community. ‘People start imagining their lifestyle using those amenities,’ she explains. ‘They start to visualize…how easy life will be…’ ” – Multifamilypro article Implement a bigger, better and more relevant amenity - a custom search engine. Here’s why: Search marketing parallels your current growth and customer service initiatives… • Entices new customers – enhances overall occupancy and long-term renewals • Boosts trust in management, brand, amenities • Gives residents access to property information, community resources, management issues and local amenities 24/7

5. Value Proposition: Customer-Centric Search Quick Win # 1: Lead • Keep Mark-Taylor ahead of the competition Quick Win # 2:Attract • Unique amenity gets more prospects to conduct a property tour and drives traffic to your site Quick Win # 3: Retain • Empower your residents with an amenity that improves their daily lives and provides the best results Superior Service Through Control Quick Win # 4:Profit • Leverage your client base – a very valuable commodity: Achieveyearlynet profits of $1.4 million

6. Quick Win #1: Lead • Fact:“Local content represents a $100 billion offline market…All this is addressable by search,” Paul Levine, general manager of Yahoo Local. • Lead by offering prospects a useful service on your website, a value-added community and information search tool • Reinforce to existing residents the customer-centric goals of Mark-Taylor • Help prospects find you… • Capitalize on a commodity you already own, but have not yet taken advantage of, your base of local residents – word of mouth • Give businesses you trust an unobtrusive yet effective marketing outlet to reach your residents Keep Mark-Taylor ahead of the competition

7. Quick Win #2: Attract Unique amenity gets more prospects to conduct a property tour and drives traffic to your site • Fact: 84% of American Internet users (107 million) regularly use search engines to find information on specific topics, products and services • Your prospects and residents use search to find what they’re looking for – in fact, some are using search engines to find Mark-Taylor! • Reinforce the marketing message: Research shows the first thing visitors look for at web site is a search engine. • Mark-Taylor clearly understands their market’s needs and provides a very relevant, vertical search tool to make their lives easier and more abundant.

8. Quick Win #3: Retain Empower your residents with an amenity that improves their daily lives and provides the best results • Fact: More users trust vertical Web sites to provide the targeted information and products they are looking for instead of mega portals or generic search engines. • A Mark-Taylor search engine is something residents can take with them – at work or at play. Off-property residential use positively impacts the Mark-Taylor brand. • Enhance existing amenities such as the concierge service by providing instant information 24/7 to your customers – when they want it.

9. How It Works • Residents visit the “Resident’s Corner” page to use the search engine • Property Information: FAQs, maintenance issues, contacts, realty, new policies, management/resident meeting updates • Local Community Resources: Parks, recreation, events, municipal services, associations, clubs • Lifestyle Services: Restaurants, golf courses, travel services, salons and spas, resorts, professional resources, fitness, flowers, child care, dry cleaning, vehicle maintenance, shopping services, etc. • Commerce: Searchable classifieds, local and national business advertisements and listings

10. Ease of Implementation Just add some simple HTML into your site Integrate existing advertisers and affiliate partners into the search and web directories, increasing campaign effectiveness. Use Search Bar to locate information, community events or merchants by keyword Quick Links go to pre-defined directory search results sorted by paid ranking and relevance Add a link to an online directory of merchants

11. Local Results Your Residents Trust Because your search engine is built to provide only relevant community and lifestyle results, the results are on-target, every time. • Once this resident decides which restaurant she’ll visit tonight, she calls the Concierge to book a coveted table. Mark-Taylor empowers its residents to self-discover their needs. • She knows what she wants – that’s why she chose Mark-Taylor. Trust is built as she repeatedly experiences the relevant results Mark-Taylor’s search engine offers. fine dining

13. Win-Win-Win Proposition - the ROI Factor • More prospects are drawn in for a property tour and a taste of the “connected life” • Residents gain a daily-use, relevant resource for local, topical and property information • Mark-Taylor benefits from more clients, happier residents and … advertising revenue from the search engine

14. Quick Win #4: Profit • Leverage your client base – a very valuable commodity: Achieveyearlynet profits of $1.4 million • ADVERTISER ( LEVEL I ) • Securing 30 “Premier” advertisers at a rate of $795 per month would result in a monthly revenue source of $23,850 • ADVERTISER ( LEVEL II ) • Securing 225 advertisers at just $425 a month would result in a monthly revenue source of $95,625 • ADVERTISER ( LEVEL III ) • Securing 400 advertisers at a rate of $50 per month would result in a monthly revenue source of $20,000 Fact: More retailers are shifting advertising dollars to vertical markets, citing greater efficiency in delivering qualified leads and customers and lower acquisition costs, according to Forrester Research.

15. Solution: Control = Profit • Each Vortaloptics client can login to their own Engine Manager and control all the features of their search engine: • Position search results any way they choose. • Manipulate keywords in real-time with the Ad Placer and Search Shaper tools. • Manage keyword advertising campaigns for advertisers using the Client Center. • Learn from the statistics in the Reporting Center and find out how to maximize return for advertisers.

16. Competitive Advantage We deliver search that: Is built faster to your specifications Is more relevant Makes you more money Builds and protects your brand Is more economical than any other custom search product

17. Summarizing Keys to Success • Quick Wins: • Mark-Taylor will continue to lead and innovate • Attract more prospects with better amenities • Improve the lives of your residents and build lasting relationships • Achieve conservative net profits of $1.4 million yearly • Search is only valuable if: • It delivers relevant results for visitors • It is customizable in real-time • It gives visitor statistical insight • It enables you to profit from ad placements • Ease of Implementation and Management • Simple HTML to be inserted on existing web pages • Simplified Web Based Administration • Only Vortaloptics offers all of these features to vertical sites

18. Search Solutions for the Information Age... Forging revenue building content through the power of vertical search Contact: David Gosse Chief Operating OfficerVortaloptics, Inc.www.vortaloptics.com dgosse@vortaloptics.com Phone: 866.369.2500Ext. 706 Fax: 702.974.6004