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Donald Cooper Pamela Schindler

Donald Cooper Pamela Schindler. Chapter 9. Business Research Methods. Chapter 9. Measurement Scales. What is Scaling?. Slide 9 - 1. Assigning numbers to indicants of the properties of objects. Rating Scales Ranking Scales Categorization. Types of Response Scales. Slide 9 - 2.

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Donald Cooper Pamela Schindler

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  1. Donald Cooper Pamela Schindler Chapter 9 Business Research Methods

  2. Chapter 9 Measurement Scales

  3. What is Scaling? Slide 9 - 1 • Assigning numbers to indicants of the properties of objects

  4. Rating Scales Ranking Scales Categorization Types of Response Scales Slide 9 - 2

  5. Simple category Multiple choice, single response Multiple choice, multiple response Likert scale Semantic differential Numerical Multiple rating Fixed sum Stapel Graphic rating Types of Rating Scales Slide 9 - 3

  6. Rating Scale Errors to Avoid Slide 9 - 4 Leniency Negative Leniency Positive Leniency Central Tendency Halo Effect

  7. Types of Ranking Scales Slide 9 - 5 Paired-comparison Forced Ranking Comparative

  8. Dimensions of a Scale Slide 9 - 6 Unidimensional Multidimensional

  9. Scale Design Techniques Slide 9 - 7 Arbitrary Consensus Item Analysis Cumulative Factor

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