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“Local food” phenomenon is reshaping American food perceptions

Building a Producer Organization for American Origin Products Elizabeth Barham University of Arkansas. “Local food” phenomenon is reshaping American food perceptions. Growing consumer demand Large retailers involved Obama Administration changing the landscape - organic

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“Local food” phenomenon is reshaping American food perceptions

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  1. Building a ProducerOrganizationforAmerican Origin ProductsElizabeth BarhamUniversity of Arkansas

  2. “Local food” phenomenonis reshapingAmerican food perceptions

  3. Growing consumer demand • Large retailers involved • Obama Administration • changing the landscape • - organic • - regional food systems

  4. American Local Food Proximity (the “100 mile diet,” etc.)

  5. But it is also… Origin Products (Kona Coffee) Proximity

  6. Proximity Advantage • “Local multiplier effect” of • dollars circulating • Stronger regional economy • Keeps farmers on the land

  7. Origin Product Advantage • Local multiplier effect • plus • Beneficial trade effects

  8. AOPs Benefit Rural Economies Two Ways • Strengthen local food system • and regional economy • Create jobs “exporting” • product outside of region

  9. AOPs also… • Preserve local culture • Maintain biodiversity in-situ • Increase local collaborations • Can promote rural tourism

  10. But…not seen as a product category • no US product list • not mapped consistently • producers not organized • research/government • not well linked to them

  11. Recent Initiative Exploratory Committee for a US Producer Association - education - outreach - give producers a voice - network (annual meeting)

  12. American Origin Product Producers Committed • Idaho Potato • Kona Coffee • Missouri Northern Pecan

  13. New RD Coop Agreement • several academic disciplines • U of Arkansas base • other university “hubs” • websites: producer, research • product database, mapping

  14. Campus Entities Involved • Agricultural Economics and Agribusiness • Ctr. for Agricultural and Rural Sustainability • National Agricultural Law Center • Applied Sustainability Center, WCOB • Center for Applied Spatial Technologies • Food Service and Hospitality Program, HES

  15. US Hub Universities Participating • Clemson University • Pennsylvania State University • Michigan State University • Washington State for Northwest • University of California-Davis • Texas A & M

  16. USDA Coop Agreement • 1) criteria for an origin product • established -> US guidelines • state-by-state inventory of • “nominee” products and their • producer representatives

  17. Producer website, outreach to them for stakeholder feedback • Feasibility of eXtensionCoP

  18. Long-range goals: • Raise visibility and support for AOPs • Improve IP status to better protect • producers and their products • Grow the markets for AOPs • Promote regional rural development

  19. Thank you!

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