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BUS 111

BUS 111. Victoria Thern. What is foursquare? free app helps you & friends make the most of where you are used to share & save photos of the places you visit personalized recommendations & deals foursquare by numbers community: over 25 million worldwide 2.5 billion check-ins every day

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BUS 111

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  1. BUS 111 Victoria Thern

  2. What is foursquare? • free app • helps you & friends make the most of where you are • used to share & save photos of the places you visit • personalized recommendations & deals • foursquare by numbers • community: over 25 million worldwide • 2.5 billion check-ins every day • Businesses: over a million using the Merchant Platform • Employees: over 100 between headquarters in NY, office in San Fransico and outpost in London

  3. How does this topic integrate into any social media that we have covered? • Connected Apps • Core API • do all things possible through a mobile application • Real-time API • notifies developers when users check in anywhere • Widget parts • JavaScript placement for foursquare to be put into website • Sharing photos, status updates, interests • Geolocation

  4. What is unique about this website or service? https://foursquare.com/ • It is not complicated • It is a great way to learn about new places • Tips • Badges • "Mayorship" • Can connect to Facebook & Twitter

  5. Would foursquare be useful in a social marketing business plan ? • Promote location • include check-in promotion feature • Create incentive for customers to check in • deals • "free" • Get new businesses/stores involved with users • Word of Mouth

  6. Thank You!

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