1 / 52

Advertising Slogans

Advertising Slogans. CTAE Resource Network By: Shannon R. Lawrence, Amanda Stephens & Dr. Frank B. Flanders Spring 2010. Objectives. Explain what makes a great slogan Discuss four major factors that define a memorable slogan Discuss how a slogan is developed

elke
Download Presentation

Advertising Slogans

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Advertising Slogans CTAE Resource Network By: Shannon R. Lawrence, Amanda Stephens & Dr. Frank B. Flanders Spring 2010

  2. Objectives • Explain what makes a great slogan • Discuss four major factors that define a memorable slogan • Discuss how a slogan is developed • Explain how a slogan can positively or negatively impact a company or organization

  3. What makes a classic slogan? • The process of creating a good slogan is involved. It requires creativity and the ability to think outside of the box. Good slogans generally have 4 important characteristics. • Simple • Bold • Classy • Memorable

  4. What makes a classic slogan? • Simple – The best slogans are usually simple. A short, concise statement is memorable and easily recognizable. Example: “Just do it.” - Nike

  5. What makes a classic slogan? continued • Bold – Like bolded text in a book, a bold slogan grabs the consumer’s attention. It makes a bold statement. Slogans must have an impact on the consumer. Customers equate your business with the slogan. It is a representation of the business. Example: “Beef, it’s what’s for dinner.” – National Cattlemen’s Beef Association

  6. What makes a classic slogan? continued • Classy – Classic slogans are remembered for their impact on pop culture. For example, Coca-Cola’s various slogans have been seen as an American icon throughout the years. Example: “A diamond is forever.” – DeBeers

  7. What makes a classic slogan? continued • Memorable – Good slogans have a clear phrase that is easily remembered, one the customer can relate with the company. Like the tune of a catchy advertising jingle, it should be hard to forget. Example: “Can you hear me now? Good.” – Verizon Wireless

  8. Slogan Recognition Activity Directions: • The following 40 slogans show parts of company and organization slogans. • If you can fill in the blanks to complete most of the slogans and name the company, it is a testimony to the effectiveness of the advertising slogan.

  9. Slogan Recognition Activity continued • Note to teachers: This activity can be a game by dividing the class into teams. • Or, you may want to have the students number their paper from 1-40 to record their answers. • A key to the slogan activity is at the end.

  10. 1. Complete this Slogan Just ___ it Company: ________________________

  11. 2. Complete this Slogan Company: ________________________ Yo quiero ______ ______

  12. 3. Complete this Slogan We love to ___ you ____ Company: ________________________

  13. 4. Complete this Slogan Company: ________________________ Is ___ in you?

  14. 5. Complete this Slogan Company: ________________________ Eat mor _______

  15. 6. Complete this Slogan Company: ________________________ What’s in your ______?

  16. 7. Complete this Slogan Company: ________________________ It’s so ____, even a ________ can do it.

  17. 8. Complete this Slogan Company: ________________________ Built ______ Tough

  18. 9. Complete this Slogan Company: ________________________ You ____ do it. We can _____.

  19. 10. Complete this Slogan Company: ________________________ The ______ side of life

  20. 11. Complete this Slogan Company: ________________________ _____, Crackle, _____

  21. 12. Complete this Slogan Company: ________________________ Expect _____. Pay _____.

  22. 13. Complete this Slogan Company: ________________________ A ____ in need deserves _____ indeed

  23. 14. Complete this Slogan Company: ________________________ What can _____ do for you?

  24. 15. Complete this Slogan Company: ________________________ Save _____, Live ______

  25. 16. Complete this Slogan Company: ________________________ Breakfast of _________

  26. 17. Complete this Slogan Company: ________________________ Obey your ______

  27. 18. Complete this Slogan Company: ________________________ Don’t leave _____ without it

  28. 19. Complete this Slogan Company: ________________________ The ______ driving machine

  29. 20. Complete this Slogan Company: ________________________ _____ in good ______

  30. 21. Complete this Slogan Company: ________________________ Have it _____ way

  31. 22. Complete this Slogan Company: ________________________ M’m M’m _______

  32. 23. Complete this Slogan Company: ________________________ Like a _____

  33. 24. Complete this Slogan Company: ________________________ ______ the bar.

  34. 25. Complete this Slogan Company: ________________________ Easy, _____, beautiful, ______

  35. 26. Complete this Slogan Company: ________________________ Gotta have my _____!

  36. 27. Complete this Slogan Company: ________________________ A ______ is forever

  37. 28. Complete this Slogan Company: ________________________ America _____ on ______

  38. 29. Complete this Slogan Company: ________________________ Nothing _____ like a ______

  39. 30. Complete this Slogan Company: ________________________ ______ can’t eat just _____

  40. 31. Complete this Slogan Company: ________________________ Because you’re _____ it

  41. 32. Complete this Slogan Company: ________________________ The ____ _______ that melts in your ____, not in your ______.

  42. 33. Complete this Slogan Company: ________________________ Zoom ______

  43. 34. Complete this Slogan Company: ________________________ _____ are some _____ _____ can’t buy. For ________ else, there’s ________.

  44. 35. Complete this Slogan Company: ________________________ _____ you ____ you just can’t ______

  45. 36. Complete this Slogan Company: ________________________ _____, it’s what’s for _____.

  46. 37. Complete this Slogan Company: ________________________ It’s ______ you want to be.

  47. 38. Complete this Slogan Company: ________________________ Like a ______

  48. 39. Complete this Slogan Company: ________________________ _____ got _____, we’ve got ______.

  49. 40. Complete this Slogan Company: ________________________ Have a ____ for ____, not for German _______.

  50. Key

More Related