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The Jewish Community Center

The Jewish Community Center. Brittney Curtis. Introduction. 350 Jewish Community Centers in the United States Two are located in St. Louis Creve Coeur Chesterfield Objective: Increase the amount of donors at the JCC Programs the donations could go to: Adult Day Care Program

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The Jewish Community Center

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  1. The Jewish Community Center Brittney Curtis

  2. Introduction 350 Jewish Community Centers in the United States Two are located in St. Louis Creve Coeur Chesterfield Objective: Increase the amount of donors at the JCC Programs the donations could go to: • Adult Day Care Program • JCC Summer Camps • Camp Sabra- for young Jewish Teenagers • Senior Meals Programs • Special Needs/ Inclusion • Senior Olympics

  3. Segmentations Demographics Age Range- 60-85 Income- 80,000+ Psychographics • Jewish Individuals give 10% of their income tax away to charity • 24.5% of Jewish mega millionaires in the American population give to charity • 30% of Jewish millionaires in the American population give to charity Geographic’s- Chesterfield-63005 Ladue-63124 Clayton-63105 Creve Coeur-63141

  4. List Charitable Donors in St. Louis 6, 173,757 Possible Donors • Jewish Individuals • Lifetime Members • Existing Donors Benefits of becoming a donor • Provide more programs • Help improve existing programs • Assist with JCC facility • Leave a Legacy • Continue the I.E Millstone Society fund

  5. Testing Sending out envelopes on Jewish holidays will help increase the response rate!!!!! Sending out envelopes on traditional holidays to appeal to the individuals who celebrate non- Jewish Holidays. In Envelope Thank You Letter Coupon for a free JCC session Invitation to JCC Annual Charity Event

  6. Economics • The calculation for my cost was too high and wouldn’t have been efficient for the budget • Narrowing my list down would help me figure out a reasonable cost

  7. In- house database

  8. Copy Layout

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