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Broadcast Connect Generate to the World your Communities traffic & Revenue

Broadcast Connect Generate to the World your Communities traffic & Revenue. Earthbooktv is Web 2.0. User-Centred Social Networking Live Communication Sharing Content Collaborating Rich Media Provides New Advertising New Revenue Streams. What does this Mean?.

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Broadcast Connect Generate to the World your Communities traffic & Revenue

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  1. BroadcastConnectGenerate to the World your Communities traffic & Revenue

  2. Earthbooktv isWeb 2.0 • User-Centred • Social Networking • Live Communication • Sharing Content • Collaborating • Rich Media Provides • New Advertising • New Revenue Streams

  3. What does this Mean? Your site visitors want to participate. Your Organizationcan become the centre of a media network that people want to link to: blogs, YouTube, mash-ups, Facebook, Twitter, etc. The more LINKS, the more USERS, the more $$

  4. What Happened? • Growing bandwidth, Cheap storage, easy & cheap access to the means of production – produce your own content • Youtube viewership reached 100 Million views a day in 2006 • End of the dominance of the one-way medium of TV: ie: big broadcasters “pushing content out” on “on their own schedules” • Proliferation of laptops & mobile devices: more people are consuming their media online • Shift in consumer behaviour/demands • Advertisers follow the viewers….online

  5. Advertising Dollars moving online.. Internet Advertising largest growth of all Media advertising. - Expected to grow 20%(b/t 2009 – 2012) Represents a New opportunity for Content Producers that did not exist a few years ago.

  6. It’s all about the Network “What’s Hot on C.A.N.”?

  7. “T&T Film Festival” Channel on C.A.N. • All Channel Features: • Video Player with HD • Click-to-Call video • Press Room • Members’ Club • Photos • Message Board / Wall • Web Conferencing • Live Web Cam • Newsletters • Privacy Settings • Pages • Maps • Facebook Integration • Related Channels • - Store & Shopping cart (option) Share

  8. Sustainability for BSO’s Online Earthbooktv Platform Provides: • An online HOME for your Organization: beyond a static web page or Directory • Capacity Building • Gives Each of your members a media-rich website “Channel” with media networking tools they can manage themselves • Online Tutorials • Online workshops • Tech support • Better Communications across your organization • Newsfeed • Forum • Updated contact Lists • Newsletters • Increase Exposure Regionally & Internationally • Better visibility for members – cross- promotion

  9. Your Network gives your Members… • Revenue Generating Options • New ad model – Page views = Revenue for the Network • Online Store & shopping Cart for Members on their Channel • Enhance the VALUE of the Membership • A powerful calling card to your organization – competitive advantage • A value-added item for the membership dues • Increase Competitiveness through Innovation • Be export-ready • Canadian example – Web 2.0 is a REQUIREMENT for Canadian content producers • Get ahead of the curve – exploit the Web 2.0 opportunities • Networking Opportunities • A cluster of Caribbean Networks on the same platform creates amazing Networking opportunities • Affordable Advertising Opportunities

  10. “Members, Maps, & More…”

  11. Live Web Cam

  12. A New Paradigm on C.A.N. • Control the distribution of your own Content on the Network. • Host LIVE web events at Film Festivals • Get cross-promotion through other Channels in the Network • Let fans sample your content on HD Video Player • Let fans & clients post their comments to your Channel • Manage a data base of potential customers • Participate in workshops, training and meetings online • Build new audiences around the world • Traffic on the network can generate revenue for C.A.N. (self-sustaining model for the organization)

  13. Create A Channel on the Network in 4 Steps C.A.N.’s Network provides easy-to-use tools for members. Create Launch Manage Connect Your own Channel on the Network. No need for a Webmaster

  14. Add Your Tools

  15. Providing solutions for Organizations and Networks • Caribbean Audiovisual Network • Caribbean Fashion Network • Building custom Channels for Canadian Broadcasters & TV Producers • Partner with Zoomermedia Television Division • In 10 million Canadian households • Exposure in Canada for the Caribbean Networks through cross-promotional opportunities • Developing new applications and software for distribution, media networking and business

  16. Project Partners Caribbean Export Development Agency Caribbean Audiovisual Network Fashion Industry Association C.A.N. F.I.A.

  17. jessica@earthbook.tv http://www.earthbook.tv/audiovisualnetwork/index.php

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