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MEDIA - don't breathe pp

dont breathe<br>

elodiemuncey
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MEDIA - don't breathe pp

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  1. Low buget productions In comparison to my opening sequence.

  2. • A 2016 American horror/thriller. Don’t breathe • This production used a method of marketing called viral marketing, this method of marketing consists of text messages and person to person advertisement to raise awareness for a particular product as fast as possible. • The production company started the film campaign six months before the release of the film, they released low buget teaser trailers and did you tube interviews with actors. • Later on, there was an official don’t breathe Facebook page created to allow the producers to post key information about the upcoming film and this allowed the movie to reach wider audience. • Even though using social media is cheap and pretty much no cost, the producers chose this method as it allows for the conten, they are posting to reach people all over the world all on the same platform.

  3. Don’t breathe • The film was released in 47 different countries meaning that the marketing directors had to make sure that trailers were all in different languages, having the production released in multiple countries also meant that the film would get more publicity from all over the world and more money in the box office. • From looking at the poster for the film, it instantly interests you. From looking at it you do not get a real sense of what the movie is about therefor you are more likely to go and watch the trailer and then go on to buy the film.

  4. The trailers (unique • The marketing team on this production were smart to create a unique selling point to draw audiences into watching the film after viewing the trailer. selling points) • Intertwined with the thrillers and teaser videos that the producers were pumping out to the public were almost psychological effects that tricked the audience into watching the movie. • The film is about a man who is blind, he has lost his sense of sight, so the producers decided to push this loss of sense onto the audience. During the trailers and teaser scenes there are many moments of darkness and dim lighting making the audience experience what the man is experiencing, making us unnerved and very unsettled and keeping us on the edge of our seats. • This USP made audiences want to experience the fear and thrill that they got from the trailers again therefor they are more likely to watch the actual film.

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