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Trends in Worldwide Fundraising

Trends in Worldwide Fundraising . John Baguley MBA PhD FinstF CEO International Fundraising Consultancy 20 th Austrian Fundraising Congress. International. Country Offices: London Milan Amsterdam Geneva Kiev Ottawa New York Lima Singapore. Partner Agencies: France Spain

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Trends in Worldwide Fundraising

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  1. Trends in Worldwide Fundraising John Baguley MBA PhD FinstF CEO International Fundraising Consultancy 20th Austrian Fundraising Congress

  2. International Country Offices: • London • Milan • Amsterdam • Geneva • Kiev • Ottawa • New York • Lima • Singapore Partner Agencies: • France • Spain • Portugal • Belgium • Denmark • Germany • Ireland • India • Australia

  3. Clients • World Health Organisation. • Amnesty International. • Cancer Research. • Royal Free Hospital. • UNICEF. • Shoola.

  4. International Fundraising Consultancy Best Strategic / Fundraising Consultancy

  5. “The future is already with us - it is just not evenly distributed.” William Gibson

  6. The Trends

  7. Negative trends Whilst drowning in digital technology, and the death throes of direct mail, we are assailed by the recession.

  8. A Trend Towards Safety

  9. Fewer large scale imaginative initiatives or capital appeals. Less risk taken with new programmes. Less investment in new fundraising techniques.

  10. Rekindling love for our donors “Getting to know you, Getting to know all about you. Getting to like you, Getting to hope you like me” The King and I

  11. http://support.cancerresearchuk.org/support-us/donate • Donate money • Leave a gift in your Will • Donate by cancer type • Donate in Memory • Special occasion • Become a major donor • Donate goods to our shops • Payroll giving • Donate through our partners • Donate with our Give and Gift cards • Share giving • Pay in money you've raised • Fundraising for us • Taking part in an event

  12. Positive trends - Wealth

  13. The Giving Pledge. org Bill Gates, Warren Buffet, Mark Zuckerberg plus 108 billionaires.

  14. The rich are giving more to non-profits than ever before but we are not asking for enough often enough… We need to join the push to give from the Giving Pledge and from the trend towards Corporate Social Responsibility.

  15. Imagination

  16. Immortality Auction Best selling authors promise fame to highest bidders in "Immortality Auction“

  17. Moonlight Walks Thank you for taking part in the 2013 Midnight Walk for St Luke's Hospice (Harrow and Brent)

  18. Social media Share on facebook Share on google +one Share on twitter More Sharing Services From Cancer Research

  19. 81% of the population (2012) of Austria are Internet users…

  20. Affinity Marketing

  21. Give4Sure .com "It's Easy to be Ethical" Your supporters can support your charity every time they shop online.

  22. AVAAZ.ORG

  23. Avaaz is only five years old, but has exploded to become the globe's largest and most powerful online activist network.— The Guardian

  24. Research : trending now…

  25. Research into our donors and prospects is now critical in creating sustainable fundraising programmes. The organisation with the best researchers will win, and there are no second prizes.

  26. Be distinct or extinct…

  27. Generations X & Y

  28. Generational cohorts

  29. QR Codes / Mobile Barcodes

  30. Simon on the Streets – to raise funds for the homeless.

  31. Flathead River Valley is a large swath of wilderness. QR codes used on billboards, posters& magazines.

  32. Celebrity culture

  33. “Organisations must innovate faster than the rate of change in their external environment” Andy Grove CEO Intel

  34. Questions? www.ifc.tc

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