Proposal to adopt an “Analysys Mason Constellation Chart” for vendor ratings

1. Internal white paper for Analysys Mason Proposal to adopt an “Analysys Mason Constellation Chart” for vendor ratings Mark H Mortensen November 17, 2011

2. Proposed “Analysys Mason Constellation Chart” to be our branded way of summarizing information about vendors in a way that CSPs care about • Gartner has its “Magic Quadrant” and “Hype Cycle” • Forrester has its “Wave” • We need something • We’ve tried a few things already, but none quite made it. • Here’s another try.It is geared towards CSPs and attempts to characterise the software vendors in a way that provides value to the CSPs. • Whattaya think?

3. Example: Service Fulfillment Vendor Constellation Chart ServicesOrientation Clarity Amdocs Huawei ProductOrientation Oracle ConceptWave Broad IntegratedProduct Line ProductSpecialist SegmentSpecialist Multi-SegmentProduct Line

4. Proposed Analysys Mason Vendor Constellation Chart – the field on which we do ratings ServicesOrientation This ‘Constellation Chart’ represents the different strategies and market positions of the various vendors that are important to the CSPs. Placement should be easy to defend. Note that there is not an obvious “best” place to be on the constellation chart. The x-axis represents how ‘best-in-suite’ vs. ‘best-in-class’ they are while the y-axis represents their product vs. service orientation. Different Operators prefer different approaches – this helps the Operator map their preferred approach to their vendor. ProductOrientation Broad IntegratedProduct Line ProductSpecialist SegmentSpecialist Multi-SegmentProduct Line

5. A ‘Star Diagram’ will represent each vendor in the segment Note that this is just another way of showing a ‘spider diagram’ – but I haven’t seen anyone use it before. These should represent the characteristics of the vendors that are most important to the CSPs, other than price. This is my proposed list. ReferenceCustomers BIC Some public None or Private Only Full Low BIC CompanyInfrastructure ChannelStrength Full Basic BIC Basic Full The ratings are definitely a matter of opinion, but are not so fine-grained as to cause a big problem, I think. Most major vendors will have full or nearly-full stars. Smaller vendors will have smaller, probably lopsided stars. BIC Product Features& Architecture

6. Example: Service Fulfillment Vendor Constellation Chart ServicesOrientation Clarity Amdocs Huawei ProductOrientation Oracle ConceptWave Broad IntegratedProduct Line ProductSpecialist SegmentSpecialist Multi-SegmentProduct Line

7. It is easy to copy the composite stars and delete the points on the star to do the ratings. Ungrouped for easy use.Delete the ones that you do not want. Grouped together

8. Thoughts and extensions…. • We could put a circle around the stars to represent the size of their revenue in that segment. • Other ideas? Clarity Amdocs

9. Mark H Mortensen Mark.Mortensen@analysysmason.com Analysys Mason Limited 818 Connecticut Avenue NW Suite 300 Washington DC 20006, USA Tel: (202) 331 3080 Fax (202) 331 3083 www.analysysmason.com Registered in England No. 5177472