The Transformation of Regional Activities to Member and Geographic Activities

1. IEEE Member and Geographic Activities The Transformation of Regional Activities to Member and Geographic Activities Barry L. Shoop, Ph.D. Region 1 Director and Chair June 2007 IEEE Board Series Philadelphia, Pennsylvania

2. Member and Geographic Activities Background & Charter Background • June 2005 IEEE Board of Directors Decision: • RAB shall be responsible for the IEEE Membership and Membership Development • January 2006 RAB SPC Retreat • RAB VP Pedro Ray Constituted Project Team • February 2006: First Presentation to RAB Board of Directors • Charter • Take a fresh look at the functions and processes of RAB and the larger IEEE as appropriate to engineer the IEEE Membership Enterprise. Make recommendations for the most effective and efficient organizational functions, processes, and structure to support, develop, and grow the enterprise. • Enterprise • $30M Membership Dues ($60M Total Member-Related Revenues) • Focus:Service Oriented – Responsibility-Over-Ownership – Effective – Efficient

3. 2006 – Enterprise Engineering Project Dan Benigni – SA, RAB SPC and Past RAB VP Jan Brown – MDC Chair and Past Division Director John Dentler – Region 2 Director-Elect David Green – RAB Treasurer Cecelia Jankowski – RA Managing Director Luiz Pilotto – Region 9 Director William Ratcliff – Region 3 Director-Elect Barry Shoop – Region 1 Director and Chair Hilmi Turanli – Vice-Chair Member Activities 2007 - Implementation Team David Green – IEEE Treasurer Cecelia Jankowski – RA Managing Director Bill Kennedy – Division VII Director Joe Lillie – Past Treasurer Luiz Pilotto – Region 9 Director William Ratcliff – Region 3 Director-Elect Barry Shoop – Region 1 Director and Chair 2007 – Volunteer Subcommittee Marc Apter – Past RAB VP, ITSC Dave Green – IEEE Treasurer Ron Jensen – IEEE SPC Chair, RAB Treasurer Howard Michel – Region 1 Director-Elect William Ratcliff – Region 3 Director-Elect and Chair Jean-Gabriel Remy – Region 8 Director William Walsh – Region 2 Director-Elect Member and Geographic Activities The Project Team 2006 & 2007 Magnitude of Effort • Project initiated in January 2006 • Enterprise Engineering Team: • 9members for 1st, 2nd and 3rd phases • 12 members on 2 teams for 4th phase • 8 face-to-face meetings in NJ • 5 face-to-face meetings at Board Series • Numerous conference calls • Countless volunteer hours – priceless Consultants • Consultants used for 1st – 3rd phases • 1st Phase: Glocalvantage – 8 weeks, 1 FTE • 2nd Phase: Capgemini – 10-weeks, 1 2/3 FTEs • 3rd Phase: Capgemini – 8 weeks, 1 FTE • Total consultant expenses: $305k

4. Member and Geographic Activities 2006 Milestones • February Board Series: • Establish Purpose and Scope • Identify and Charge the Team • Establish Milestones and Deliverables • June Board Series: • Review Purpose and Scope • Enterprise Model • Values and Principles, Function / Process and Entity • Preliminary Architectural Design • Relational Mapping • Presented Strategic Direction • November Board Series: • Proposed Organization Tie-in • Preliminary Cost Analysis / Budget Impact • Initial Evaluation of Bylaws and Ops Manual Changes • Seek Approval to Prepare Business Case • Reinforced Strategic Direction

5. Member and Geographic Activities 2007 Milestones • February Board Series: • RAB Strategic Planning Retreat refined scope of MBU • RAB unanimously approved implementation of the MBU • IEEE BoD accepted RAB report of Restructuring • Reinforced Strategic Direction • June Board Series: • Presentation to each of the OU Boards about MBU implementation • BoD approval to change RAB name to Member and Geographic Activities Board • Future Actions • November 2007 - Approval of full concept Member and Geographic Activities • January 2008 – Full operation • 1st and 2nd Quarter 2008 - Deployment of Communication Plan • Sections Congress 2008

6. IEEE Member Business Unit (MBU) Design Process STRATEGIC POSITIONING OPERATIONAL MODELING 1.1 1.2 Review Business Strategies MBU & the Value Chain of the Company Relationship Mapping Macro-Processes; Suppliers; Customers; Supporting Structures • Organization Design • Key Assignments • Dimensioning • Core Competencies MISSION • IT Systems Definition VISION 2.1 2.2 2.3 2.4 Administration & Governance Detailed Business Process Definition of Core Competencies Definition of a Detailed IT Architecture • Definition of Strategic Tools for Tracking the Unit (BSC) • Governance Committee • Manuals of Procedures & Operations • Full Workflow Definition • Critical Activities Workflow • Definition of Product Standards • Performance Indexes • Definition of Basic Necessities, Expertise and Attitude • Necessary HR Development Actions • Definition of IT Systems • Selection of Necessary Applications & Functionalities Implementation Implementation Implementation Implementation

7. IEEE Member Business Unit (MBU) Description • The MBU will be responsible for all membership and member development in • IEEE. • Membership includes recruitment, admissions, retention and elevation. • Member development includes technical, professional and service development • through the member’s life cycle. • The MBU will be responsible for determining current member expectations of • IEEE and forecasting future member expectations. • To fulfill these expectations, the MBU will collaborate with all other BUs in • IEEE. • The MBU will contain all of the resources necessary to efficiently and • effectively manage and administer membership and member development.

8. IEEE Member Business Unit (MBU) Vision & Mission • Vision • Ensure Quality Member Opportunities Through Continuous Engagement • Mission • Inspire, Enable, Empowerand Engage Members of IEEE

9. IEEE Member Business Unit (MBU) Principles • The Member is IEEE and IEEE is the member. • Members shape IEEE's future. • Members collaborate to create IEEE's future. • IEEE enhances members' future.

10. IEEE Member Business Unit (MBU) Goals • • Increase member engagement. • • Improve relationships with and between members. • • Increase operational efficiency and effectiveness. • Improve staff job satisfaction. • • Enhance collaboration with other business units. • Increase membership.

11. IEEE Member Business Unit (MBU) Strategies • Increase the value of IEEE membership. • Utilize member life cycle concept. • Provide a simple, consistent interface to members and prospective • members. • Track member involvement and development. • Make the process of joining and maintaining membership simple and • straightforward. • Facilitate member collaboration. • Become more transnational in look, feel and language. • Strengthen the relevancy of IEEE membership to industry.

12. IEEE Member Business Unit (MBU) Strategy & Scope of the MBU - Complete Strategic Positioning Scope • Member strategy: • Research and data driven insight • Strategic direction • Benefits • Pricing guidelines • Products/service offerings • Member development: • Membership sales strategy, planning and execution management (recruiting, renewal, recovery) • Affinity management • Member lifecycle management • Member operations: • Call center/tech support • Applications processing • Member-specific product/service development and management: • Community (MyIEEE, spam blocker/ alias, online member directory, Institute) • Benefits (Financial Advantage) • Knowledge (IEEETV, Potentials) • Professional (Career services) • Geo-unit management Vision • Ensure Quality Member Opportunities Through Continuous Engagement • Inspire, Enable, Empower and Engage Members of IEEE • The member is IEEE and IEEE is the member. • Members shape IEEE's future. • Members collaborate to create IEEE's future. • IEEE enhances members' future. • Increase member engagement. • Improve relationships with and between members. • Increase operational efficiency and effectiveness. • Enhance collaboration with other business units. • Increase membership. • Increase the value of IEEE membership. • Utilize member life cycle concept. • Provide a simple, consistent interface to members and prospective members. • Track member involvement and development. • Make the process of joining and maintaining membership simple and straightforward. • Facilitate member collaboration. • Become more transnational in look, feel and language. • Strengthen the relevancy of IEEE membership to industry. Mission Principles Goals Strategies

13. IEEE Member Business Unit (MBU) Full-Concept MBU

14. IEEE Membership Business Unit (MBU) Improving Member Experience & Value of Membership and Operations

15. IEEE Member Business Unit (MBU) Benefits to Education Activities • 360º view of the member • Lifecycle management  enhance member career management • Improved Teacher In-Service Program support structure • Improved accreditation support structure • Enhance geographic unit partnerships • Tracking and enhancement of soft skill training • Member research and analysis expertise • Free-up resources so EAB can focus on core competencies • Consistent membership marketing material • Enhance member value – grow the member • Member segmentation across geographic boundaries and interests

16. IEEE Member Business Unit (MBU) Benefits to Technical Activities • 360º view of the member • Member research and analysis expertise • Free-up resources so Societies can focus on core competencies • Consistent membership marketing material • Ability to look at better packaging methods • Customization of publication packages to specific member interests • Enhance member value – grow the member • Member segmentation across geographic boundaries and interests

17. IEEE Member Business Unit (MBU) Benefits to PSPB • 360º view of the member • Member statistical expertise • Free-up resources so PSPB can focus on core businesses • Membership marketing material • Ability to look at better packaging methods • Enhance member value – grow the member • Customization of publication packages to specific member interests • Member segmentation across geographic boundaries and interests

18. IEEE Member Business Unit (MBU) Benefits to IEEE-USA • 360º view of the member • Lifecycle management  enhance member career management • Enhance geographic unit partnerships • Tracking and enhancement of soft skill training • Member research and analysis expertise • Free-up resources so IEEE-USA can focus on core competencies • Consistent membership marketing material • Enhance member value – grow the member • Member segmentation across geographic boundaries and interests

19. IEEE Member Business Unit (MBU) Benefits EAB PSPB TAB USA

20. 1 2 3 4 6 9 IEEE Member and Geographic Activities Regional Activities Organization 1 1

21. IEEE Member and Geographic Activities Member and Geographic Activities Organization 1 3 1 3 5 5 5 5 MGA Operations Member Strategy and Operations

22. IEEE Member and Geographic Activities Member and Geographic Activities Team

23. IEEE Member and Geographic Activities Member and Geographic Activities Team

24. & Geographic Activities Board ember M IEEE Member and Geographic Activities Questions Presentations at the 2007 June Board Series: PSPB – 7:30-7:50 PM Thursday, 14 June 2007 TAB – 4:30-4:50 PM Friday, 15 June 2007 EAB – 10:00-10:30 AM Saturday, 16 June 2007 USA – 10:30-11:00 AM Saturday, 16 June 2007