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Influences in Agribusiness

Influences in Agribusiness. Unit 1: Agribusiness in Today’s Agriculture Industry Lesson: AT2. Objectives. Lesson Objective:

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Influences in Agribusiness

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  1. Influences in Agribusiness Unit 1: Agribusiness in Today’s Agriculture Industry Lesson: AT2

  2. Objectives Lesson Objective: • After completing the lesson on influences in agribusiness, students will demonstrate their ability to apply the concept in real-world situations by obtaining a minimum score of 80% on an Agricultural Issues Portfolio. Enabling Objectives: • Outline government’s role in and impact of the agriculture industry, its involvement in agribusiness, and its effect on agricultural prices. • Explore government agencies involved with agriculture and their effects on agriculturalists and issues in agriculture. • Identify current issues in agriculture and locate ways to educate yourself and others on these issues. • Define advocate, identify specific ways to advocatefor agriculture, develop agriculture related Facebook status updates, craft a letter to the editor, and role play a conversation with an individual opposing a specific agricultural issue.

  3. Key Terms • Advocate

  4. Have you done your part?

  5. Why does the government need to be involved in agriculture?

  6. Government’s Involvement in Agriculture • Ensure safety of the food supply • Ensure adequate food supply through programs that expand agriculture production • Irrigation projects • Research • Extension services • Increase export earnings • Use exports as part of foreign policy • Protect the environment and ensure the capacity of agriculture to produce in the future • Soil conservation programs • Water conservation • Preservation of prime farmland • Support farm income

  7. Government Storage Programs

  8. How does this involvement impact the agriculture industry?

  9. Government’s Impact on Agriculture Industry • Food safety policies have positive and negative effects • banning certain herbicides and insecticides has decreased production due to loss of crop to weeds and insects • sanitation and waste regulations have improved food safety but has increased production costs and agriculture commodity costs • many small producers have been forced out of agriculture production • Policies to expand food supply have increased productivity • Conservation programs have a positive impact on the environment • Exports have increased, generating more profits for the agriculture industry • Storage programs to control price help producers during times of high production • encouraged producers to depend on government intervention to correct the market rather than make changes themselves to meet the demands of competition

  10. What effect does this involvement have on agricultural prices?

  11. Government Effect on Agricultural Prices • Direct price controls • control food supply and prices in times of military conflict • used in peacetime when there was high inflation and decline in wages • Export restrictions • increase food supply and lower domestic prices • Reducing import restrictions • increase food supply and lower prices by allowing more products to be imported • Domestic grain reserves • inflation-fighting tool • if grain prices are too high, government will release some of the reserves to increase the supply and lower price • if prices are too low, government can increase the price by increasing reserves

  12. Effect of Price Controls

  13. Examples of Government Agency • Soil and Water Conservation District • Natural Resource District • USDA Rural Development • County and State Extension • Missouri Agriculture and Small Business Development Authority • Industry Check Off Programs

  14. Agricultural Issues

  15. Agricultural Issues

  16. Resources for Agricultural Issues • Industry topics— • Production related: environment, welfare, food safety, beef nutrition, “pasture to plate” messaging • Food related: Recipes, cooking techniques, food handling guidelines • Specific Industry Updates: Beef, pork, dairy, etc • Industry Websites on Social Media • Humane Watch: National “watch dog” over HSUS • http://humanewatch.org/ • Government — • Senate and House Agriculture Committee Websites   • USDA Newsfeed  • EPA Newsfeed   • THOMAS: Library of Congress bill look-up • http://thomas.loc.gov/home/thomas.php • State Government Websites

  17. Resources for Agricultural Issues • Blogs— • Troy & Stacy Hadrick: Advocates for Agriculture • http://advocatesforag.blogspot.com/ • Ray Prock: Ray Lin Dairy • www.Raylindairy.wordpress.com • Debbie Lyons-Blythe: Life on a cattle ranch • http://kansascattleranch.blogspot.com/ • Jeff Fowle: California cattle rancher • http://commonsenseagriculture.com/ • Daily Industry News Updates— • http://www.feedstuffsfoodlink.com/ • http://www.meatingplace.com/ • http://www.cattlenetwork.com • http://www.porknetwork.com/ • http://beefmagazine.com/

  18. Resources for Agricultural Issues Answers to Common Questions— • Farm Facts • http://www.explorebeef.org/ • http://www.nass.usda.gov/Statistics_by_State/Missouri/Publications/Farm_Facts/ • http://www.moagriculture.com/mo-ag-facts/ •  Health Facts • http://beefnutrition.org/ • http://www.porkandhealth.org/ • Cooking Tips, Recipes, Handling • http://www.beefitswhatsfordinner.com/ • http://www.porkbeinspired.com/index.aspx • http://www.midwestdairy.com/ • http://missouribeefcouncil.com/ Knowing the Other Side— • Natural Resource Defense Council: http://www.nrdc.org/ • Environmental Working Group: http://www.ewg.org/ • HSUS: http://www.humanesociety.org/

  19. Advocate • A person who serves as a supporter or defendant of a person or specific cause

  20. Advocating for Agriculture • Facebook • Twitter • YouTube videos • Blogs • Radio, TV, Newspapers • Letter to the Editor • Speak to organizations • Host an event • Ag in the classroom • Hand out materials on campus • Signs on campus • In class • Commenting on online stories • Legislative visits • Letters to legislators

  21. Advocating on Facebook • Status updates • Links • Groups • Events • Pictures

  22. Status Updates • Do not whine • Try to be funny • Do not boast. Instead, laugh at yourself • Do not go with the trend • Be original and unique • Reciting what other famous people said will bore the other not-so-famous people; i.e., your friends. • Avoid, as much as possible, the use of big English words unless you are trying to be funny • Keep it short • Do not be too frequent • Timing • And at last, REPLY

  23. Other Ways to Use Facebook • Share links • Videos, news articles, studies, blogs, photos of ag-related items • Get information • Watch groups and fan pages for what is going on in the industry • Inspiration • Connect with others who are passionate about ag and lean on each other when you need motivation or a reminder to keep spreading the word • Share your own photos • Include personal captions with photos, identify what is being done, the process for how something works, etc.

  24. Submitting a Letter to the Editor • Word count • Most newspapers want less than 150 words. • Customize your letter for each paper • Newspapers are more likely to run authentic letters. • Contact the paper to ask how they prefer to receive your letter • Most prefer e-mail if available. Call to ask! • Include your fullname, farm or ranch name (if applicable), mailing address, and phone number • The newspaper might call to verify you wrote the letter. Your contact info will not be printed.

  25. Face-To-Face Tips to Follow • Listen first…then talk (80/20 rule) • Ask probing questions • Why do you feel that way? Where did you hear that? • Find out as much as you can about them • Where did they grow up? • How far removed from the farm? Do they have kids, pets, etc.? • Connect • Find common ground/shared values • What do they care about? • What questions do they have about their food? • Recognize and respect differences • Don’t get personal or argumentative • Remember that others may be listening! • Share • Acknowledge their viewpoint and ask if they would be open to hearing yours • Share your personal story

  26. Conclusion • Government has become involved in agriculture for a variety of reasons, and its policies have a great impact on the agriculture industry. Price controls instituted by the government in response to a need to stabilize the U.S. economy or to control food prices are a very important type of government intervention. • Government agencies are available to agriculturalists to provide valuable services to them and their business. • As we as agriculturalists continually face issues in agriculture, it is important for us to be proactive in advocating for our industry. Everyone needs to do their part and not expect others to do it for them.

  27. Exit Card • What did you learn today about influences in agribusiness? • What questions do you still have about influences in agribusiness?

  28. Agricultural issues portfolio

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