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Care Bangladesh’s Experience of Inclusive Business

Private Sector Engagement. Care Bangladesh’s Experience of Inclusive Business. Workshop on Partnering for Inclusive Business July 20, 2013. Presented by Rubaba Anwar; Photo credits: Akram Ali & Rubaba Anwar, CARE Bangladesh. Why be inclusive?. Share better!

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Care Bangladesh’s Experience of Inclusive Business

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  1. Private Sector Engagement Care Bangladesh’s Experience of Inclusive Business Workshop on Partnering for Inclusive Business July 20, 2013 Presented by Rubaba Anwar; Photo credits: Akram Ali & Rubaba Anwar, CARE Bangladesh

  2. Why be inclusive? Share better! More equitable distribution of opportunities, income and services Use available resources better! Build capacity to boost productivity of underutilized resources

  3. Being inclusive Aggregation and Market Access Workforce Empowerment Distribution and Market Access for the BoP

  4. Framework for Inclusive Business Sourcing and Market Access Productive Workforce Access to markets & Distribution Core Business Social Investments

  5. Aggregation and Market Access: Indigo returns home with prosperity

  6. Nijera Cottage and Village Industries Pvt. Ltd. Opportunity of aggregation and market access for sustainable sourcing -Legacy of indigo cultivation -Indigenous artisanship -Global high end fashion market’s sensitivity to environment -Global fashion market’s search for sustainably sourced dye for long term business

  7. We for Ourselves: LIVING BLUE • A ‘We for Ourselves’ artisan owned initiative; • Value chain formed by aggregating indigo farming, extraction, dyeing and stitching; • Products sold to international buyers under the ‘Living Blue’ brand.

  8. Processed indigo Workers; raw indigo sold Indigo cultivation Indigo extraction Artisans Textiles purchased from traditional manufacturers Shibori, Arashi Farmers • Workers • Indoxyl rich liquid enhances soil fertility Dyeing & Drying Artisans Stitching and finishing Artisans Final products sold internationally BDT 2 million income generated for the local union’s economy

  9. Living Blue reaches out to the world • What is in it for high end clothing and accessories retailers? • Appeal to high value fashion markets • Develop capacities and strengthen the source of sustainable natural dyeing • Be externally reputed through promotion of: • environment friendly dye • poor people’s crafts and skills • Carry out internal branding LIVING BLUE

  10. Workforce Empowerment: capacity building and placement for urban poverty reduction

  11. Rapid urbanization: Opportunity of workforce empowerment • 45 million people, 28% of the population live in urban Bangladesh. • More than one third of the urban population live in slums and almost half of them are poor. YET • Urban industries continue to suffer from inadequacy of skilled workers

  12. UPPR’s Workforce Capacity Building Mechanism Private sector employers • Business needs Provision of training Absorption of trainees Market appraisal Private sector employer needs Matchmaking workshop to match employers’ needs and skills Training program design Training Placement Community or impact group needs • Women empowerment, dignified employment, solidarity building Monitoring and evaluation (M&E) and support M&E of placement and need for further training Value-adding Innovations unrelated to core Supply Chain Development interventions

  13. UPPR’s attempts towards Workforce Empowerment • 3,030 trained in Homestead Gardening and Medicinal Plant Production Skills Development by ACI Seed; • 11,489 beneficiaries trained on Enterprise Development and Business Management (EDBM) by Synergy and Jobs; • 120 trained on handicrafts by justice Advancement Team for Rehabilitation and Creation (JATRIC); • 131 trained by Apex Adelchi Footwear Ltd.

  14. Distribution and market access: marketing to the Bottom of the Pyramid consumers

  15. Opportunity of BoP marketing in the dairy industry of Bangladesh • Smallholders account for 90 percent of the domestic milk production • Amongst the lowest yields in the world affecting: • farmers’ incomes • dairy processing industry e.g. Milk Vita, Pran, Aarong, Aftab, Akij etc. threatened by large dairy imports • Poor access to inputs – feed and medicine – is a major obstacle to improving milk yields: • Underutilized market for dairy input suppliers

  16. Vet/Drug AI Service Animal Feed KrishiUtsho-Microfranchise Model Franchisee mobilization I Farmer awareness generation I Market linkage I Franchise Operating Manual & Processes I Training & Certification Information I Capacity Building & Technology Platform I Monitoring & Evaluation

  17. The KrishiUtsho progress in BoP marketing • Over 50 input shops across Northern Bangladesh: Sirajganj, Rangpur, Natore, Bogra, Pabna, Kurigram • Serving nearly 30,000 clients (40% SDVC dairy farmers) • Average yearly sales growth: 35% • 50% growth in milk yield with support from SDVC Project • Product range: Cattle feed, medicine, treatment, artificial Insemination, diagnosis service, information access and poultry feed. • 15 partners from the private sector

  18. Lessons learnt Private Sector Financial Institutions Government Donors Social Entrepreneurs NGOs

  19. Thank you

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