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IDEA Anne Kirketerp Psychologist. Ph.d. student ank@idea.sdu.dk

IDEA Anne Kirketerp Psychologist. Ph.d. student ank@idea.sdu.dk The International Danish Entrepreneurship Academy. Changing behavior. The worlds oldest news Demand action! PUSH method describes why and how to demand action. Learning model for teaching. Change in behaviour. YES.

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IDEA Anne Kirketerp Psychologist. Ph.d. student ank@idea.sdu.dk

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  1. IDEA Anne Kirketerp Psychologist. Ph.d. student ank@idea.sdu.dk The International Danish Entrepreneurship Academy

  2. Changing behavior • The worlds oldest news • Demand action! • PUSH method describes why and how to demand action

  3. Learning model for teaching Change in behaviour YES NO Integrated learning Theory based learning Push YES Blocked learning Cognitive change Push Experienced based learning NO No learning Forced Learning Anne Kirketerp 2008 (from Ph.d dissertation in progress)

  4. Learning model for teaching Change in behaviour YES NO Integrated learning Theory based learning Push YES Blocked learning Cognitive change Push Experienced based learning NO No learning Forced Learning Anne Kirketerp 2008 (from Ph.d dissertation in progress)

  5. Assumptions’: • Change in behavior happens with ”enough” theoretical knowledge? • Students remember and integrate theoretical knowledge?

  6. Motivation for theory

  7. 2 minuts • Write with your own words (as you would tell your mother or a good friend): • How would you explain integrated learning?

  8. Assumptions’ • The clash between “what I know” and “what I need to know“ stimulates the motivation for theory

  9. Learning model for teaching Change in behaviour YES NO Integrated learning Theory based learning Push YES Blocked learning Cognitive change Push Experienced based learning NO No learning Forced Learning Anne Kirketerp 2008 (from Ph.d dissertation in progress)

  10. The case aboutCash Management www.IDEA-toolbox.dk Developed by Jesper Piihl, Associate Professor, SDU. A case with David Madié

  11. Cash Management • A business card

  12. Cash Management • A business card • Questions for discussion • Describe the business behind this card? • Describe the persons behind this business?

  13. Cash Management • The business idea • Questions for discussion • Is this a good idea? • What theories/models can help us evaluate the idea • What is the relationship between idea and business opportunity? • If you were going to give Madie, Majgaard and Lange some advise on how to proceed – what would you tell them? Why? • Will this company become a success?

  14. Cash Management • Reactions from the customers • Questions for discussion? • Did they give up too fast? • What could Madie, Majgaard and Lange have done to avoid the situation? • What could they do to revitalize the business?

  15. Cash Management • Considerations in retrospect • Questions for discussion: • What can we learn from this case? • How does this case relate to theory? • The entire case… (specially cash flow crisis or phone call.)

  16. PUSH method • To ensure integrated learning: • Demand action • Push theory with concrete exercises • Push experienced based learning with theoretical reflections.

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