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Planning for Adult Learning Week Wednesday 15 th March

Planning for Adult Learning Week Wednesday 15 th March. Lisa Vernon Head of Heritage and Culture Campaign for Learning. The purpose of learning is growth. (Mortimer Adler). Adult Learners Week. Themes for 2006. Community, Culture, Citizenship Equality and Diversity. Skills for Life .

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Planning for Adult Learning Week Wednesday 15 th March

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  1. Planning for Adult Learning Week Wednesday 15th March Lisa Vernon Head of Heritage and Culture Campaign for Learning The purpose of learning is growth. (Mortimer Adler)

  2. Adult Learners Week

  3. Themes for 2006 • Community, Culture, Citizenship • Equality and Diversity. • Skills for Life . • Learning and Health. • Learning in a Global Context.

  4. Key issues for Adult Learners’ Week 2006 • Disability • Workplace • Women • Carers • Media Literacy

  5. Get Ahead of the Game Rio Ferdinand, “Get ahead of the game and give learning a go. It could help to improve your confidence, your health and generally how you feel about yourself and could lead to many new possibilities. Adult Learners’ Week is a great time to try something new and you never know – it could change your life.”

  6. Promoting Your Campaign • Posters View and download ALW promotional posters or personalise your own poster. • Publicity and Promotional MaterialsDetails of publicity material which will be available to help you promote your campaign. • Press Release TemplateA press release template to help you promote your event to the media

  7. Promoting Your Campaign • Online CalendarAccess to the free online calendar of regional events where you can add your events and search for events by regions, type and date. • A Guide: Planning for Adult Learners' Week A free guide with hints and tips to help plan your events and generate media coverage. • Download the ALW Logos

  8. What is Learning at Work Day?Thursday 25 May 2006 • Part of Adult Learners’ Week: 20 - 26 May 2006 • An opportunity to “walk the talk” and offer a learning opportunity for your own employees - and link this in with your other ALW activities • It’s your Day … you can choose whatever is right for you and your team • Free advice and resources from the CfL and niace to make it happen

  9. Support to ‘make it happen’ • Learning at Work Day Event Planner • Planning Pack and Online Activity Ideas - including Skills for Life • Posters (A4 and A3) • Graphics and logos • Free online resources - learning styles questionnaire, matching learning goals and business goals • Online Forum to post your questions • West Midlands Learning Directory - www.wmld.org • Publication: MLA West Midlands and NIACE Guide to promoting ALW • Telephone advice and PR support

  10. Try this!

  11. 1. Making the Case: Employer and Employee • Match learning goals to business goals • Think about your long-term aim and how LAW Day will help you get there • Identify Training Needs - eg, customer service skills • Think about how Learning at Work Day can be used as a ‘springboard’ Learning for Fun - an enthusiasm for learning Learning for the organisation - achieving business goals

  12. What builds learning motivation? Motivation Expectancy of Success Perceived Benefit Understanding learning style School/most recent experience Self-recognition Self-development Self-preservation Self-identity Self-esteem Opportunity

  13. 2. Decide on the activities • Choose a theme - linked to your business objective • Start small! • Set up a Planning Group • Consult staff on activities • Draw up a programme - relevant to time, resources, budget – make it inclusive! • Source people to lead the activities – local college, training company, sports centre, ‘in-house’ … • Who are the other partners? Next step (IAG), local businesses (incentives), supermarket (refreshments) …

  14. How about … • “Speed Learning” • “Discover your Colleagues’ Hidden Talents” • “Stress-busting” • “Health for Life - Skills for Life” • “Desk yoga” • RaW - World Book Day • Cultural Diversity • “Take your Family to Work Day”

  15. 3. Promote the Day: create a sense of anticipation • Start promoting now! • Identify the ‘WIIFM’ factor (LEARNING MOTIVATION) • Use colleagues - the ‘Learning Rep’ model • Consider how to make your event ‘media-friendly’ • Design your own ‘Curiosity’ posters for staff

  16. BECTU used the ‘Curiosity’ concept to promote LAW Day events

  17. 4. Deliver! • Think about the 5Ps of Marketing (or the 4Cs) • Ensure everyone knows what’s happening where and when • Ensure a ‘positive learning experience’ • Create a buzz - a ‘positive learning climate’ • Take photos and pick up anecdotal evidence

  18. 5. Evaluation: the Kirkpatrick model Level 1: Reaction Level 2: Learning Level 3: Behaviour Level 4: Results

  19. 6. Progress: keep the momentum going • Look to build on success • Use the ‘LAW Day’ model to get involved with other campaigns(Volunteers’ Week, Stress Awareness Day, etc) • Find out what staff want more of (evaluation) • Build in opportunities to review the learning • Work with your local nextstep (IAG) • Promote the West Midlands Learning Directory - www.wmld.org • ‘New Horizons’ publication

  20. Enter for an Award!

  21. Please register your Learning at Work Day (and Adult Learners’ Week events at www.niace.org.uk/alw) … and email rjohnstone@cflearning.org.uk and jo.knight@niace.org.uk

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