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Funding a Public Broadcaster through Receiving Fees: pros and cons

This article discusses the advantages and disadvantages of funding a public broadcaster through receiving fees. It highlights the merits of the receiving fee system in supporting the independence and impartiality of the broadcaster, enabling nationwide services at an inexpensive cost. It also emphasizes the need for wide support and understanding from the general public. Additionally, it explores how different funding sources allow for the coexistence of public and commercial broadcasters, ultimately achieving diverse and balanced broadcasting.

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Funding a Public Broadcaster through Receiving Fees: pros and cons

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  1. Funding a Public Broadcasterthrough Receiving Fees: pros and cons Toshio Oshima NHK

  2. Merit of the Receiving Fee System - Support the high level of independence and impartiality - Enables nation-wide services at an inexpensive cost ① Direct funding from the general public - Promote continuous management efforts to respond to audience demands in all areas of its operation ② Need to have wide support and understanding ③ Different funding sources enable for “Co-existence” of NHK and Commercial Broadcaster - Altogether, achieve the diverse and balanced broadcasting

  3. NHK Commercial Broadcasters (CB) “Dual Broadcasting System” Receiving Fee Advertising Revenue / Subscription “Competitive Co-existence” “Harmonized Development”

  4. Merit of the Receiving Fee System - Support the high level of independence and impartiality - Enables nation-wide services at an inexpensive cost ① Direct funding from the general public - Promote continuous management efforts to respond to audience demands in all areas of its operation ② Need to have wide support and understanding ③ Different funding sources enable for “Co-existence” of NHK and Commercial Broadcaster - Altogether, achieve the diverse and balanced broadcasting

  5. Legal Nature of the “Receiving Fee” ○ Article 32 of the Broadcast Law - Obligation to conclude the Receiving Contract “Any person who is equipped with a receiving equipment capable of receiving NHK’s broadcasting shall conclude a contract with NHK with regard to the reception of its broadcasting.” “A special cost-sharing to support the operation of NHK”

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