DirectConnect to UCF Workshop July 22 nd , 2010

1. DirectConnect to UCF Workshop July 22nd, 2010

2. Getting Started—The Development of an Idea

3. Joint Resolution Shared vision Student Experience Facilities Academic Programs

4. Principles • Access • Choice • Flexibility • Progression and Completion • Transition • Academic Support • Guarantee

5. Facilities: Shared Vision • Entire campus view • Shared Vision Workshop • Integrated services • Ongoing discussions/opportunities

6. Academic Programs • Regional approach • Promise for additional programs @ UCF Regional Campuses • DirectConnect students ARE UCF students for limited or restricted majors • Increase UCF RC programs @ shared use facilities

7. UCF Valencia West 2006 BAS BABA Liberal Studies Psychology 2010 BAS BABA Architecture Criminal Justice Electrical Engineering Interdisciplinary Studies Legal Studies Nursing Political Studies Psychology Sociology

8. Identifying Participants

9. Definition-Who is a DirectConnect to UCF Student? Any AA, or articulated AS, Brevard, Lake-Sumter, Seminole State or Valencia graduate who meets the FL 2+2 statute. Q: What is the difference between 2+2 and DirectConnect? Guaranteed admission to UCF* *Consistent with university policy. Limited access and restricted access programs may require an additional admission process.

12. MarketingBranding and Message“What to call it?”

13. Planning and Objectives • To increase awareness among area high school and partner community college students. Two fold approach to communication – College and UCF • To increase the number of students enrolled in the program.

14. Planning and Objectives • Brainstorming • Marketing Task Force • Branding and Identity • Graphic Standards

15. Design Elements • DirectConnect to UCF logo • Gold background with black text • “Guaranteed ENTRY” stamp • Photography of “real” students • Flexibility in design and copy

16. Marketing Materials • Banners • Cinema • Facebook • General and Partner-specific Brochures • Joint Radio Campaign • Outdoor • Postcards • Posters • Print • Promo Items • Stationery • Web page

23. Results • More than 38,000 students have signed up as DirectConnect to UCF • Ad campaign generated over 1.7 million media impressions and nearly 30,000 hits to the website in year one.

25. Added Year 3 • DirectConnect to UCF web page • DirectConnect to UCF card • CRM Communication and tracking

28. Current Tools 2010 • Internet/Social Networking Sites • Joint Ads • Additions to Website • Video • Student Tools/Resources

29. Program Development

30. Building Academic Pathways • High enrollment majors (Business, Psychology) • High demand, limited access (Engineering, Nursing) • B.A.S. degree options • New pathways – Architecture

31. Advising Systems • LifeMap (at Valencia) • Communication Plan (Valencia and UCF) • Individual advising (referrals) • Decision Days • Classroom presentations • Individual advising

32. Co-curricular programs • Student clubs • Athletic events (UCF) • Assistive technology • Student Conduct • Skillshops

33. SharedAdvisors • Six professional advisors • Employed by UCF, but advise only community college students • Offices located at community/state college campuses • Provide General Education Program advising in accordance with community college policies • Provide program pre-requisites advising for all UCF degree programs (95 undergraduate programs)

34. Advising Best PracticesStudent intake and interview • Review community college transcript/audit • Full-time vs. Part-time • Remedial courses completed • Grade point average • Repeat courses • Career goals aligned with major • Appropriate UCF major and CC pre-major selected

35. Advising Best Practices • Discuss DC program & encourage student to register • Explain how AA/AS transfers to BA/BS • Create an academic plan with student • Explain Gordon Rule and CLAS requirements • Explain Foreign Language requirements • Review Limited/Restricted Access programs • How & When--Reality of admission process

36. Transition Advising • Explain transition process • Create timeline for the student • Schedule plan • CC graduation application deadline • UCF application deadline • Immunization documents • Orientation • UCF entry term • Explain admissions process in detail • Decision Days • Official transcripts • H.S. Foreign Language requirement • Things for transfers to omit

37. Staff Development • Coordinating Team (meet 3x/year) • Academic program planning • Learning Day – Advisor Training • Dean of Students Staff Meetings • Student Affairs Professional Development Day • Ongoing discussion/referrals • Faculty curriculum discussions

38. Student Communication:Three-Pronged Approach

39. Prong 1:Valencia Community College • Printed on application • Orientation slide/discussion • Distribution of Flyers and Brochures • Targeted e-mail messages

40. Prong 2:Collaborative approach Prong Two: Collaborative approach • Joint e-mails at designated mileposts • Joint community presentations • (counselor seminar) • Joint campus workshops (skillshops) • Collaborative staffing (staff meetings) • Joint message e-mails at designated mileposts • Joint community presentations (counselor seminar) • Joint campus workshops (skillshops) • Collaborative staffing (staff meetings)

41. Prong 3:UCF Communications • Target e-mails starting at 30 credits • On campus services and staff • Direct advertisement • Personal advising

42. UCF General Communication • Based on DirectConnect to UCF card • 4 html messages – triggered over a time frame • List provided to DirectConnect Advisors • List provided by DC Advisor to the partner college representative

43. Student Tracking: Staffing & Technology Challenges

44. Challenges • Identifying participants (how do we identify them in our system) • Limitations of technology in tracking these students • Specific data needed from partner institutions to accurately & appropriately identify this population

45. Coding in Banner • Admissions has guidelines/format to identify students • Use two different forms • Enter intended term, campus and major as comments • Each CC identifies differently

46. Coding in Oracle-PS • Mods placed in 2008 for student group • Prospect and Applicant code • Code identified in the TSR (audit-UCF) • Communications based on code

47. Data Exchange

48. Tracking/Staffing • What needs to be done? • Management and dissemination of data coming to and from partner schools • Initial coding of students participating in DirectConnect to UCF • Timely, advanced Transfer Credit processing • Who will do it?

49. Data Sharing • Key ingredient of partnership success! • Includes: • Lists of active DC students • Various reports system redesign • Transcripts sent at multiple credits earned

50. Communication Plan • Send letter to UCF FTIC denied • students to encourage CC application • Student begins at CC • DC attribute placed on record • Tracked at multiple times during year • Sent various communication during school year • UCF advisor has access to CC database • (varies with CC partner)