Common Technical SEO Challenges for E-commerce Lyxel & Flamingo

1. . Top 5 Common Technical SEO Challenges for E-commerce Websites The need for businesses to have an online presence is growing, therefore it's critical to make sure the e-commerce website runs smoothly. This implies that a sizable number of products must be efficiently ranked by the website across hundreds of distinct categories. Hence, an e-commerce site typically has several pages because there are so many products to display. One of the numerous e-commerce issues these websites face is managing all those pages. Because e-commerce websites are so large and complicated, optimizing them is a difficult task that calls for technical SEO expertise. While technical SEO is crucial for all websites, e-commerce companies require it even more. This is due to the fact that they deal with certain technical difficulties that set them apart from the standard SEO problems that affect other websites. Now let's explore some of the most prevalent trends in SEO issues that e-commerce websites face and how to resolve them. List of Top 5 Common Technical SEO Challenges for E-commerce Websites 1) Improper Site Indexing:

2. Have you looked through Google to discover your company's website and been unable to find it? If that's the case, then incorrect site indexing must be a problem. Google search results won't show your website if it isn't properly indexed because it is invisible to them. One of the most important things to verify on the technical SEO checklist is the website indexing. In the Google search field, type "site:yoursitename.com" to do this. The amount of active web pages that have been indexed on your website by Google will be provided to you. Once you check for indexing, as stated above, you can tackle it in the following ways: ● If a lot of unrelated pages appear when you search on the search engines, it's likely that your website has been hacked. If this occurs, a large number of spam files will be there, and as part of the technical SEO checklist, you will need to hire a software engineer to remove them. ● It's also possible that older versions of your website are still being indexed, which would explain why there are so many results on the search engine results page. Once more, in order to get them removed from Google's listing, you will need to enlist the assistance of programmers. ● When no indexing gets done for your website, it means that none of the pages will appear on Google search results. So what you have to do is submit your site URL on the Google search box. This way, you let Google and all the other search engines know that your website exists on the internet. ● If the search engines only list a significantly smaller number of pages, look at the pages that have been indexed and compare to see if the pages you wish to index are there. In case you have technological difficulties and are unable to determine the reason behind your web pages' inability to be indexed, go to the Google Webmaster Guidelines to ensure compliance. ● The codes "robots.txt" or "NOINDEX" on the page source may be another cause why your file isn't indexing in Google search results. You must request that a software programmer delete any codes that may be present from the website pages. 2) Page Loading Speeds are Slow:

3. The loading speeds of your e-commerce web pages are one of the primary factors that search engines consider to rank your page. If your website is too slow, your competitors can beat you as visitors to your website will move on from your online store. On your technical SEO checklist, ensuring faster page loading speeds is critical to rank on Google. Getting your website optimized for Google will make your site faster and even ensure that you have better conversion rates than your competitors. There are many ways to speed up your website, and some of the things you can do to do this are: ● The page loading speed of your website increases when you enable compression. This process involves working on the server settings of your e-commerce website, and you should get a software developer to look at the configurations. ● Optimizing the images you use on your web pages to handle the technical challenges of slower websites can help increase the loading speed. The things you need to take care of while doing this is to reduce the size and definition of the photos but not let the quality down. ● Investing in a CDN or customer delivery network is an excellent way to improve page loading speeds. The CDN will help your website get loaded on the customer’s devices from the closest servers, giving them a faster site loading experience. 3) Using HTTP Instead of HTTPS: The development of the World Wide Web network has made security a top concern for consumers. People therefore favor visiting and using websites with the best security measures. This fact might be viewed as one of the e-commerce difficulties faced by an online business that accepts payments. To overcome this factor, you need to switch your website from HTTP to HTTPS. Even Google prioritizes secure HTTPS websites over HTTP websites when displaying search results. Nevertheless, as these websites lack encryption and so seriously undermine their reputation, they might not even index a non-HTTPS website. Searchers will steer clear of your website since HTTP sites are marked by Google with a red signal, indicating that they are not safe. Because there is a significant

4. likelihood of theft, it would be preferable for you to avoid using any passwords or providing credit card information on such websites. To ensure that your e-commerce website meets the requirements of this technical SEO checklist, switch to HTTPS by: ● Getting an SSL certificate from a certification authority and installing it to make your website HTTPS from HTTP. 4) Inconsistent or Complicated URLs: Since a large number of products must be offered on an e-commerce website, using a large number of URLs is both usual and necessary. It is challenging for search engines to index and rank complex, cluttered URLs. As a result, it's critical to maintain the URL's structure straightforward and consistent. Users and search engines can know where they are on a website with a clear, concise URL. It improves your website's click-through rate and enhances ranking. To address this, let's examine the technical SEO checklist recommended practices: ● It is a best practice to keep your web page URLs concise, consistent, and logical, which everyone can easily understand, including Google. ● Keep the URLs simple and use hyphens to separate multiple words consistently. ● Use relevant keywords to the page URLs that best relate to the products of your e-commerce site, as it will enable higher ranking on search engines. ● Most of the servers usually do not always pass on websites using the lowercase to uppercase URL and, therefore, always use lowercase letters to let the search engines understand them better. ● It is vital that you clean up the URLs of your e-commerce website, as it is one of the technical challenges that can eat up your crawl budget. 5) Your XML Sitemap is Missing: XML sitemaps are a necessary if you want search engines to crawl your webpages. These sitemaps tell search engines which of your website's pages they should index and crawl. For this reason, you should make sure that all of your live pages have the appropriate XML protocols.

5. Remember to include all of the necessary pages in the XML sitemap when you have a large number of pages on your e-commerce website so that Google can index them and make sure they are crawled effectively. You can address the problem of missing XML sitemaps as one of the e-commerce difficulties your online store encounters by: ● Make a sitemap for the web pages of your e-commerce website with the help of various plug-ins or web design hosting companies. By taking this step, you can make sure that site index crawlers can index your pages and raise their search engine ranking. ● To improve crawling and indexing of your sites, get the assistance of software programmers to construct a current sitemap if your old one is broken, missing (causing a 404 error), or out-of-date.. Conclusion Finding technical issues with your e-commerce website that influence SEO is challenging. If your website consistently doesn't rank or performs poorly in the SERPs, you should work on improving its technical SEO. Give basic site maintenance (such as crawling and indexing) first priority before tackling additional issues.

6. Most of the problems and fixes mentioned above are easy to put into practice. Once you address these issues, the rating of your e-commerce website will significantly improve. Source Url- https://lyxelandflamingo.com/seo/top-5-common-technical-seo-challenges-for- e-commerce-websites/