Technical SEO Challenges for E-Commerce Websites- A Guide by Lyxel&Flamingo

1. 5 Common Technical SEO Challenges for E-commerce Websites The need for online stores among businesses is growing, so it is crucial to make sure the e-commerce website functions flawlessly. It necessitates that the website efficiently rank a large number of items across hundreds of different categories. An e-commerce site typically has a lot of pages because there are so many products to show. One of the many e-commerce challenges these websites face is managing all those pages. A challenging task requiring technical SEO knowledge and skills is optimising an e-commerce website because of its enormous size and complexity. Every type of website needs technical SEO, but e-commerce sites require it the most. They do so because they face particular technical difficulties that go beyond the typical problems with search engine optimisation. Top 5 Technical SEO Challenges for E-Commerce Sites 1.Inaccurate site indexing Have you tried looking up the website for your business on Google but been unsuccessful? So, if that's the case, there must be a problem with inaccurate site indexing. Your website won't appear in Google search results if it isn't properly indexed because it is hidden from them. The technical SEO check list must include checking the website indexing. In the Google search bar, enter "site:yoursitename.com" to accomplish this. The number of live web pages that have been indexed on your website by Google will be provided to you. 2.Slow page loading times: One of the key elements that search engines take into account when ranking your page is the speed at which your e-commerce website pages load. If your website is too slow, customers will leave your online store and your competitors will surpass you. Faster page loading times should be a priority on your technical SEO check list if you want to rank on Google. Making your website Google-friendly will speed it up and even guarantee that you outperform your rivals in terms of conversion rates. Your website can be sped up in a variety of ways, some of which are as follows: a.When compression is turned on, your website loads pages more quickly. Your e-commerce website's server settings need to be adjusted during this process, so you should hire a software developer to examine the configurations. b.You can speed up the loading process by optimising the images you use on your web pages to deal with the technical difficulties of slower websites. When doing this, you must be careful to reduce the photos' size and definition without sacrificing their quality. c.Purchasing a CDN, or customer delivery network, is a great way to accelerate page loads. Customers will experience a quicker website load time thanks to the CDN's assistance in getting your website loaded from the nearest servers on their devices.

2. 3.Using HTTP rather than HTTPS Security has grown in importance for users as the World Wide Web network has developed. As a result, users prefer to access and use websites with the best security features. This fact can be regarded as one of the e-commerce difficulties faced by an online store that accepts payments. To address this issue, you must switch from HTTP to HTTPS on your website. Even Google prioritises HTTPS-secured websites over HTTP websites when displaying search results. However, since these sites lack encryption, they might not even index HTTP sites, casting serious doubt on their reliability. Visitors who are looking for your website will avoid it because Google flags HTTP sites as insecure by highlighting them in red. Therefore, as the likelihood of theft is high, it would be in your best interest to avoid using passwords or providing credit card information on such websites. Make the HTTPS switch if you want your e-commerce website to pass this technical SEO checklist by: a.Obtaining and installing an SSL certificate from a certification authority to convert your website from HTTP to HTTPS. URLs that are inconsistent or complex: E-commerce websites frequently use a large number of URLs because there are so many products that must be listed on the site. Messy, convoluted URLs are challenging for search engines to index and rank. As a result, it's crucial to maintain the URL's straightforward and consistent structure. Users and search engines can learn where they are on a website by using a clear, short URL. It helps with ranking and raises your web pages' click- through rate. Let's look at some technical SEO best practises to address this problem: a.It is best practise to keep your website's URLs short, simple, and logical so that Google can easily understand them. b.Use hyphens consistently to separate multiple words in URLs, and keep them short. c.Use pertinent keywords in the page URLs that best relate to the items on your e-commerce website to improve your search engine ranking. d.Use lowercase letters whenever possible to help search engines better understand your website because most servers don't always pass on websites using lowercase to uppercase URLs. e.Your e-commerce website's URLs need to be cleaned up immediately because this is one of the technical issues that can use up all of your crawl budget. You Lack an XML Sitemap: You need XML sitemaps if you want search engines to crawl your web pages. These sitemaps let the search engines know which of your website's pages they should crawl and index. Therefore, you should make sure that the appropriate XML protocols are present on every live web page. Remember to include all of the necessary pages in the XML sitemap when you have a large number of pages on your e-commerce website so that Google can index them and make sure they are crawled effectively. You can address the issue of missing XML sitemaps as one of the e-commerce challenges your online store faces by:

3. a.Create a sitemap for the pages of your e-commerce website with the help of various plug-ins or web design hosting websites. By taking this step, you'll make sure that search engine crawlers can index your pages and give them high search engine rankings. b.Take the assistance of software developers and create a current sitemap if your sitemap is broken, missing (where you can see a 404 error), or out of date for better crawling and indexing of your pages. Conclusion It can be challenging to pinpoint technical issues with your SEO-enhanced e-commerce website. If your website consistently performs poorly in the SERPs and is unable to rank, work on your technical SEO. Before addressing other issues on your site, give priority to fundamental tasks like crawling and indexing. Most of the issues and fixes mentioned above are straightforward to put into practise. Once you address these issues, the ranking of your e-commerce site will noticeably improve. Source URL: - https://lyxelandflamingo.com/seo/top-5-common-technical-seo-challenges-for-e-commerce-websites/