La Tecnología Blockchain: Una Nueva Era de Transparencia y Confianza
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En el vertiginoso mundo de la publicidad y el marketing, la tecnologu00eda blockchain ha surgido como una fuerza disruptiva que promete revolucionar la forma en que las empresas se conectan con su audiencia. Pero, ademu00e1s de su impacto en la eficiencia y transparencia de las transacciones, tambiu00e9n es esencial abordar la importancia creciente de los aspectos ambientales, sociales y de gobierno corporativo (ESG, por sus siglas en inglu00e9s). En esta serie de tres partes, exploraremos cu00f3mo la tecnologu00eda blockchain y los principios ESG estu00e1n transformando la publicidad en la era digital.
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La Tecnología Blockchain: Una Nueva Era de Transparencia y Confianza
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