North east surrey college of technology automate their enrollment processes

1. Case Study Streamlining the admission process to increase enquiry conversion rates Our Solution: Client Profile: • NESCOT implemented Engage2Serve Enrolment CRM to automate their entire online application process The North East Surrey College of Technology (NESCOT) is a large Further Education (FE) and Higher Education college in Surrey, England that offers full and part-time vocational courses and apprenticeships for learners from the local community, nationally and overseas. NESCOT’s success rates are the highest amongst general FE colleges in Surrey. • Engage2Serve provides the ability to create application forms, set up interview calen- dar using a constituent calendar management system • Applicants are provided with a custom portal and mobile app to view the progress of application submitted, raise enquiries, accept or reschedule the interview date, receive alerts and updates from the college • Offers can be created online by merging all relevant information and then sent to appli- cant portal. The applicant may accept or reject the offer through his portal or mobile app Challenges: • Workflows to manage information pertaining to safeguarding, additional learning support, medical and other conditions are built into the system and the applicant portal • The existing online application system limited the college with the type of information they collected and also delayed the decision making process • For admission staff, Engage2Serve provides an efficient digital workflow to seamlessly move the enquiry and application from one stage to another, providing a clear view of metrics on progress and bottlenecks • Lack of workflow automation and paper-based processes led to inefficient management of enquiries and poor conversion from enquiry to enrolment • ‘Keep warm’ scheduler is our new-age content management system with marketing automation features that allows NESCOT to run drip campaigns to increase enquiries and nurture prospects • All admission staff dealing with an applicant have access to the entire communication history and a 360- degree view of the applicant, while servicing their needs Key Benefits: Testimonial ’’ We reviewed a number of systems and Engage2Serve was, for us, by far the preferred option for applicant engagement. Increased enquiries and enrolments Productivity improvements for admission staff Empowerment of applicants through custom portal and mobile app No loss of enquiries Reduction of application decision making cycle time ’’ Metrics on each stage of the admission process Reduction in paper usage Engage2Serve Inc. Email: getstarted@engage2serve.com Phone: +1 (512) 861-4141 www.engage2serve.com