Nayrouz Talaat Pioneering Women Empowerment at Direxiona in Egypt's Driving and Automotive Sector

1. Nayrouz Talaat: Pioneering Women Empowerment at Direxiona in Egypt's Driving and Automotive Sector Have you ever been made fun of for wishing or wanting to learn to drive? Well, I’m sure all of us have wanted to experience driving at some point in our lives. Knowledge and experience in driving can be yet another extra skill that can be quite beneficial, especially in emergencies. For others who own vehicles, learning how to drive and how to maintain their automobiles is essential. In today’s world, where all genders are pushing towards being independent and self-reliant, learning how to drive can be therapeutic as well. Making oneself free to travel to their desired destinations stress-free, improves convenience, confidence, self-esteem, freedom, and mobility. Having driving skills and knowledge can also save a person in any situation that calls for an emergency. It has been quite a few decades since women were allowed to drive automobiles. Women in automotive were non-existent. They were restricted to the walls and compounds of their houses and were obligated to look after the family and the household. Many women had the desire to learn to drive, but unfortunately due to societal rules and norms, women were not allowed to drive until the 19th century when the acceptance of women drivers began. In the still developing nations, many women are frowned upon for even wanting to drive much less voicing their wishes aloud. Therefore in this article, we will be covering interesting insights into one such Egyptian startup company that fosters and establishes encouragement and pioneering women empowerment for women by women. Founded by CEO - Nayrouz Talaat - Direxiona is a professional women's driving instructor company, where the instructors are trained and are qualified to provide driving lessons to other women as well as to men, at convenient times that are suitable for learners. The company also specializes in providing various other services such as - Driving Tests, Driver’s License Identification, Facilitating future car owners in making the right car purchase, Car Care services, and Maintenance. About the Founder and CEO of Direxiona: The Founder and Chief Executive Officer at Direxiona is Nayrouz Talaat. She is the woman who is breaking stereotypesin Egypt. Nayrouz has received formal education in Master’s of Business Administration in International Business and Sustainable Development from Maastricht School of Management. She has worked in diverse roles and positions across several companies such as - Marketing Executive at Emerging Media, Customer Service and Sales Senior Coordinator at Enterprise Car Sharing and Rental, Reporter at Aswat Masrya Reuters, Business Reporter at Egyptian Streets, and then founded and became the Chief Executive Officer and Managing Director at Direxiona. Nayrouz has also since then worked and led other companies such as - Head of Sector and News Correspondent for Egypt’s

2. Ministry of International Cooperation at The Egyptian Gazette Newspaper, as well as works part-time as Assistant Manager at Bastion Hotels. Vision Statement - “We seek to have an integrated technology for driving and teaching processes on a local and a global level by expanding to the Middle East and other African countries.” Having amassed a diverse range of experiences, Nayrouz Talaat applies her project-managing and strategic planning skills alongside market research to build Direxiona from the group up. Realizing from personal experience that there are only male driving instructors who still have an aversive attitude toward females wanting to learn to drive. They are treated and taught in abrupt manners and are somewhat rough. Not everyone can learn something under rough and rash conditions. Teaching someone properly and empathetically can improve changes in learning and the collection of information. With the same method applied to students who are taught better by professional and expert teachers, so are professional instructors taught by women for women and men as well, respecting and bridging gender equality in Egypt. About DIREXIONA: Direxiona - “your professional driving instructor” instills core values of - Transparency, Commitment, Technology Enabling, and Raising Awareness of women's empowerment. Founded in the year 2016 by CEO and Managing Director - Nayrouz Talaat, Direxiona has its headquarters located in Cairo, Egypt. The company is Egypt’s 1st ever-women-led online driving platform. The services offered by Direxiona provide the freedom and availability to connect to the nearest female driving instructor to fix your driving lessons at convenient times. Mission Statement - “Changing driving experience in Egypt through offering a tech-enabled service that helps increase driving safety on the road, by supporting women and allowing them to be more confident.” A car-driving school for women and men in Egypt’s driving sector, Direxiona is breaking down walls in the country’s automotive industry by also offering various other services - Providing Driving Sessions, Holding Driving Tests, Providing Driver License Identification to new drivers, Helping future car owners make the right decisions in purchasing cars, Car Care and Maintenance services by experts and specialists. Already expanded operations to over 17 locations such as in New Cairo, Al-Rehab City, Giza, Alexandria, and more, Direxiona now has completed 30,000 driving sessions by over 150 expert female driving instructors. Direxiona and its founder Nayrouz Talaat received instant recognition for their efforts and initiatives in empowering women and were featured in - What Women Want, Identity, Egyptian Streets, and Entrepreneur Middle East. Direxiona has also partnered up with Westerwelle Startup Haus, Swedish Institute, Wuzzuf, and more intending to expand operations to other nations in the MENA Region as well. Direxiona

3. continues to empower women by offering professional training on driving rules, mechanics, and safety.