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Marketing O and A levels Programs

Marketing O and A levels Programs. Shalimar Hall-C. Current Situation. Retention of O levels student body is almost 60% BCR, 40% in BSR in the A levels Program. Less exposure of Access Centre Supplements of OL/AL results Marketing through Website (and separate F acebook pages of campuses)

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Marketing O and A levels Programs

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  1. Marketing O and A levels Programs Shalimar Hall-C

  2. Current Situation • Retention of O levels student body is almost 60% BCR, 40% in BSR in the A levels Program. • Less exposure of Access Centre • Supplements of OL/AL results • Marketing through Website (and separate Facebook pages of campuses) • (Discussion of the group was focused on finding the way forward)

  3. Findings • We are losing out our O levels student body to competitors because of the scholarships.

  4. Recommendations • OL students to participate more in the AL program. Pick and choose the activities so that the exclusivity of AL program is not lost. • Celebrate achievement/rewards of teachers and students both • Marketing through alumni (an active alumni group/society that mentors and interacts with currents student body) • Marketing the Access Centre. Providing Career Counseling at an early stage (8th grade). • Increase Parental Involvement (develop a group of voluntary parent body/ambassadors) • Waive off admission security from BSS Student (for retention)

  5. Recommendations (contd) • Quota for scholarships should be increased. • Student exchange programs • A unified platform for all AL student body (combined MUN etc) • High priority to be given on discipline. • More focus on marketing through social media. More preferably a coherent social media platform. • Advertise the positives (CIE centers and standardized labs) • Utilize faculty sitting in the market (How can we motivate them? *recognition/bonus/rewards*)

  6. Implications • Pick and choose the activities so that the exclusivity of AL program is not lost. • Security reasons will hinder the outdoor/extra curricular activities.

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