1 / 21

Offering international health services with best specialists

Offering international health services with best specialists. Cluster for health tourism Bulgaria 07.06.2013. Cluster for Health Tourism – Bulgaria.

erek
Download Presentation

Offering international health services with best specialists

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Offering international health services with best specialists Cluster for health tourism Bulgaria 07.06.2013

  2. Cluster for Health Tourism – Bulgaria • BulgarianOrganizationwasfoundedin 2011 inorder to organise a number of excellentprofessionals to jointheteamprovidingmedical, dental andestheticservicesforpatientsoutsidetheborders of Bulgaria.

  3. Our cluster include 12 dental clinics, with the best dentists in our country in Sofia,Plovdiv,Varna,Burgas and StaraZagora,touroperator,big insurance company and bank. • Ourmissionis to attractpatientsfromabroadandprovidethemwithmedical,dentalandestheticcare of theirdesire.

  4. Wearecommitted to helpourclientsbecomehealthier, smarterandhappierandatthesametimehavelifelongpleasantmemories of theirstayinBulgaria.

  5. Andwhatisalsomostimportant: thisopportunityhelpspatients tosave a considerableamount of moneyastheprices of ourservicesaremuchlowerthanthose of thesameinterventionsinmanyothercountries.

  6. All interventionsareprovidedin 100% safemedicalorestheticsettings, whereclientscanenjoythebenefits of latestavailabletechnologyandhighlyprofessionalstaff. • Most of our clinics have certificate ISO 9001/2008 .

  7. In addition to treatmentweorganizestay, accommodationandleisureprograms of choice. • Beautifulscenery, theatmosphereandhospitality of Bulgariawillsurelyhave a positiveeffectonthehealthandrecovery of patients.

  8. Quality is the major driver of medical tourism in Europe, low prices are major strength of CEE/SEE, Asia, South America Why do people travel for medical treatments? • Lacking skills for treatment possibilities in the homeland (91%) • higher quality of treatment (78%) • treatment by a well-known specialist (69%) • reduced waiting period (64%) • 48% due to a more favorable treatment price Eurobarometer (Gallup Institute, 2007) Price-Level = Major Chance forAsia, Eastern Europe, South America 8

  9. Euro Health Consumer Index 2009 Health Consumer Powerhouse 9

  10. Legislative framework in the EU will foster cross-border health care within European borders • 1% of the EU- healthmarket = ~ 10 bln Euro • Development of a guideline • Free choice of place of treatment within the EU • Simplified reimbursement • High potential in countries with an undeveloped healthcare infrastructure 10

  11. Health & Medical Tourism Incoming-Potential to SEE High Potential Mid Potential Low Potential SEE 11

  12. Major Source Markets • Dental Tourism: UK, Ireland, Germany, Italy, Scandinavia (major all EU countries) • Medical Tourism USA,Russia, UK, Ireland, Scandinavia 12

  13. Bulgaria in dental tourism

  14. SWOT Analysis of Bulgaria’s Health Tourism 14

  15. The medical tourism destination is an interdisciplinary cluster and requires a management body Public authorities Surgery Medical Center Tourist feature Outpost IT-Platforms Gym AIRPORT Patient-mediator Patient service / interpreter health destination of the future Uni-versity Cluster-management + DMO Hospital Hotel Insurance Organi-sation Certifier Retail Rehabilitation 15

  16. Destination Management Development of a masterplan for the destination 1 Realisation of cooperations in the destination 2 Sustainable health & medical tourism destination development Development of products and new attractions 3 Professional strategic and operative tourism marketing 4 Development of a professional tourism organisation 5 Quality management and quality improvement-program 6 16

  17. Contract Med. Facilities – International Patient Mediators Cluster-Initiatives / PPP-Networks / Brand Development Program Destination Level Bulgarian Health & Medical Tourism Market Development Program Company Level Systematic Cross-Border Health Care / Insurance Contracts Deductions for Bulgarian Health Destinations & Facilities Governmental Support / High Diplomacy 17

  18. Strategic Positioning of Bulgaria as a health tourism destination(Golden Triangle) • Low price strategy – but not only low price! • „Quality on time at reasonable prices“ • Health is a matter of trust - medical quality is a must • Combination of good quality with a time minimization strategy at reasonable low prices needed Quality Time Price 18

  19. Health tourism“Lifeisalways a trip!”

More Related