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Mars Pet Food

Mars Pet Food. Campaign : My Dog Agency : Starcom Year : 2011 Source : oOh!media Objective : I ncrease awareness and future trial for the new My Dog Fish range Audience : MGB’s 18 – 54, Dog owners Strategy : Impact shoppers in the retail environment with close

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Mars Pet Food

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  1. Mars Pet Food Campaign: My Dog Agency: Starcom Year: 2011 Source: oOh!media Objective: Increase awareness and future trial for the new My Dog Fish range Audience: MGB’s 18 – 54, Dog owners Strategy: Impact shoppers in the retail environment with close retailer proximity to influence trial. Results: • Post campaign, the My Dog Fish range experienced a 429% increase in top of mind awareness among dog owners within the retail environment • ShopaLites proved to be the most effective medium with 81% of consumers recalling seeing the My Dog advertisement within the shopping centre environment • Post campaign saw an increase of 20% future trial, with 63% of consumers agreeing they would try the My Dog Fish product being advertised

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