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Media Triangle Assignment. Text:. Tells a short story of how to be a great athlete and connects to the larger story of Russell Wilson going late in the NFL draft and now leading his team to a S uperbowl victory. The story it tells is your typical “underdog’ story.
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Text: • Tells a short story of how to be a great athlete and connects to the larger story of Russell Wilson going late in the NFL draft and now leading his team to a Superbowl victory. • The story it tells is your typical “underdog’ story. • It uses Russell Wilson as a symbol of the “underdog” story • The character it uses is realistic as he is a real person. However he is stereotypical as an “underdog.” • Nike makes sure that the name of the team on the back of the helmet isn’t visible to the audience • The character, Russell Wilson, appeals to a young audience of athletes that one day wish to be a professional athlete like Wilson • The character shows strength and power, as he is a football player.
Audience: • I enjoy this ad because it involves a recognizable professional athlete which catches my eye quickly. • The intended audience is young athletes who wish that ne day they may be a professional athlete as well. • It appeals to its audience because of the famous athlete, Russell Wilson, whom is represented in the ad. As well as they text explaining that hard work pays off, which makes the intended audience want to work hard so they too can become professional athletes • Adults would use this text to encourage their children to work hard for what they believe in and what they want to do • The text could be changed in a way to connect with a different audience, such as it being explain simpler for a younger audience.
Production: • Nike’s main advertisement agency is Weiden+Kennedy. They create majority of Nike’s ads • The text is displayed to its audience on the internet, magazines and through the Superbowl campaign. Helping Nike and The Superbowl gain profit from this ad • The text was made from the picture Russell Wilson. The test tells the story of his football career • Rules and Laws that effect this text is the rule of not being able to display someone's face without consent. Resulting in the cheering fans being blurred out. • I could produce a similar text by taking a similar story of another athlete that plays a different sport professionally.
Text: • This ad tells a humorous story of a lime peeing in a class of Pepsi • It falls under a comedic genre of advertisement • The ad uses the peeing lime to show their new flavor, Pepsi Twist, which contains lime. • The character are not realistic as a lime is not a lime and cannot pee. However, it does show that lime has been added to the Pepsi, cause the clearly display that the lime is standing and peeing into a class of Pepsi. • The lime connects with Pepsi because the new flavor with lime is being advertised • This character doesn’t show much other than humor.
Production: • This ad appeals to me because of humor. I was instantly hooked by the peeing lime. • The intended audience is for someone with a good sense of humor. If they didn’t have a sense of humor they would think that the ad may be “stupid.” • This ad connects to its intended audience because it shows a funny, unrealistic story that would appeal to the intended audience. • People consume this text through humor. The comedic picture persuades people purchase the new Pepsi Twist. • The ad could be changed by adding humorous words to go with the humorous pictures.
Production: • TBWA is the name of the company that creates all of Pepsi's ads, but the ads are owned by Pepsi • This ad has been seen in magazines, billboards and on the internet. • TBWA created this text to connect their audience through humor, and created it to show off the new “Pepsi Twist” flavor. • Rules and laws that may have came into effect on this ad would be one against inappropriate humor. • I could produce a similar text by creating another humorous situation with the Pepsi and the coke.
Text: • This text tells the story of young hockey players going on to the ice and playing with their hearts. • The text is very motivation and doesn’t strain from the motivational mentality. • The ad uses young hockey players to show a dream can become a reality. • The characters in the ad our realistic, young hockey players getting ready to step on to the ice. • The values of these young hockey players aren’t very evident. However, it is clear that these kids have a dream to be a professional hockey player.
Audience: • This text appeals to me because it involves a sport I love to play, and it reminds me of when I was younger and just started hockey. • The intended audience for this ad is young hockey players that have big dreams of making it big in the sport. • This text appeals to its audience because of the bolded motivational quote and the picture of the players stepping out to the ice. • People consume this text through memory or connection. Maybe people can connect with this ad, whether they are a young hockey player, or they were a young hockey player with big dreams. • I would change the font size of the two separate quotes so that both stood out individually.
Production; • Bauer’s advertising agency is Olsen, and they created this ad although it belongs to the Bauer company. • This ad can be seen in many hockey magazines, in hockey stores and on the internet. • The ad was made by taking a photo of beginner hockey players stepping out onto the ice and adding a motivational quote to the picture. • I could produce a similar text by taking a interesting hockey photo and adding a different inspirational quote which would connect with the sport.
Text: • This text tells the story of the evolution of Dr. Pepper. It connects to the larger story of the evolution of humanity. • The story it tells uses a good sense of humor to emphasize their message. • The text uses the well-known story of evolution to advertise the product. • The characters range from a monkey to a human, and something in between. In some modern belief that half monkey-half human is realistic, but in other beliefs it is not. • The characters connect with one another because they are all steps of evolution. • These characters fall under the belief of evolution, personally I agree with evolution. So this text appeals to me.
Audience: • This ad appeals to me because I enjoy its humor, and I connect with it through the belief of evolution. • The intended audience for this ad is people whom believe that evolution is the reason we got here. • This text appeals to its audience because it uses the steps of evolution to show the steps of evolution of their product. • People consume this text on billboards, in magazines and on the internet. • I could change this ad to make it more enjoyable by adding more steps of evolution, rather than just three.
Production: • Dr. Pepper’s main advertising agency is Deutsch Inc. This is the company that helped build Dr. Pepper’s evolution ad. • This ad is sold to the public through the internet, magazines and billboards. • The text was made through computer programming. While being made, the creator made sure to put humor into the text to appeal to the audience.
Text: • This text tell the story of the 2006 Subaru Impreza winning the engine of the year. • The text uses a “cocky” mentality the advertise its product. • It uses a very clean, slick car to show how great it truly is. By using the clean car it catches the audiences eye. • There are no characters in this ad, other than the nice car. The car brand logo is clear to see so the audience knows what kind of car it is.
Audience: • This ad appeals to me because really like cars. I also enjoy the humor in the ad when Subaru take a stab at Audi and BMW. • The intended audience for this ad is people in search of buying a new sports car. • This ad appeals to its audience because it has in big bold letter stating that their car has the best engine of 2006 for sports cars. • People consume this ad through car magazines, large advertisement on billboards and of course, on the internet. • I would change the text by making the humorous statement about being better than BMW and Audi bolder and bigger.
Production: • Subaru uses Carmichael Lynch as their preferred advertising agency, they are the agency that create this ad. • This text is sold to the audience through the internet and car magazines. When the product is sold to distributers, Subaru and Carmichael Lynch make a profit. • The text was made through a computer software that was able to make the car look extremely shiny and clean. • A law that this ad may have came in conflict with would be using other products names, as they compare themselves to Audi and BMW. • I could produce a similar text by taking another car which won an award and putting an ad up that talks about how great it is for winning this award.
