1 / 22

SEO (Search Engine Optimization)

SEO (Search Engine Optimization). By Raza / Faisal. By: Raza Usmani Faisal Khan . What is SEO?. It is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Why SEO???.

essien
Download Presentation

SEO (Search Engine Optimization)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. SEO (Search Engine Optimization) By Raza / Faisal By: Raza Usmani Faisal Khan

  2. What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

  3. Why SEO??? • To make the content of your web pages more relevant • More attractive • More easily read by search engines • Crawling and indexing website.

  4. Why SEO??? Continued.. • Potential customers can locate your current web site easily • Traffic to your web site could be extremely low. • Potential customers might not even know that your site exists.

  5. How to SEO • Website Audit (Google Analytics, Google Webmaster) • Off-page optimization • On-page optimization • On-site optimization • Social Media Optimization

  6. Off-page optimization • Search Engine submission • Article submission • Social bookmarking • Directory submission • Content Submission

  7. On-page optimization • HTML coding (<h1><image> etc..) • Meta Keywords • Meta Description • Page title • HTML validation • Duplication fixing

  8. On-site optimization • Google Analytic setup • Google webmaster setup • Canonical Issues • Broken Links • Customized 404 error • Robots.txt • Scripts optimization

  9. Keywords Analysis • Select keywords that promotes your business. • Collect from Competitors website • Collect from user queries • Google Analytics

  10. Keywords.. Don’ts • Stuffing of Keywords • Duplication • High Density • Keywords usage in content • Phrasing more than once

  11. Google Analytics

  12. Google Analytics continued… • Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. • The basic service is free of charge and a premium version is available for a fee.

  13. Key Benefits-Google Analytics • User Visits (Hourly, Daily, Weekly, Monthly & Yearly) • Pageviews by users • Unique Visitors • Avg. Duration • % New Visits • Bounce Rate

  14. Key Benefits-Google Analytics • Demographics (City, Country) • System (Browser, OS, Service Provider) • Much more…

  15. Google Webmaster • Submission of Website • Error Removals(HTML/Server Request/Custom Errors) • Crawler errors and rate • Block URLs (Robots.txt) • Demote URLs • Sitemap Generation & Submission • Backlinks • Internal Links

  16. Error Removals • HTML • CSS • Javascripts • Server Request • Custom Errors

  17. CRAWLER • Crawler errors and rate • HTML Codes • Javascripts • CSS • Content updated • Broken Links • Canonical Links

  18. URLs – Promotion / Demotion • Sitemaps • Block URLs (Robots.txt) • Demote URLs

  19. Sitemap Generation & Submission Usage: • Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement. • Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. • Site maps help the search engine spider pick up more pages from the website

  20. SEO - TOOLs • Error Detectors HTML & CSS Error detectors: www.W3C.org • Sitemap Generator Plugin for wordpress Online URL Third Party Tool

  21. SEO - Tools • Broken Links Checker Third Party URLs / Softwares • Free SEO extreme Tool

  22. Thank You!

More Related