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The Business Problem

The Business Problem. Making your sales and marketing efforts make a difference. Traditional methods (direct mail, phone, standard email, printed brochures) lack : Impact needed to catch attention Immediate distribution Instant feedback Complete tracking. The Relay Solution.

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The Business Problem

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  1. The Business Problem • Making your sales and marketing efforts make a difference. • Traditional methods (direct mail, phone, standard email, printed brochures) lack: • Impact needed to catch attention • Immediatedistribution • Instantfeedback • Complete tracking

  2. The Relay Solution • Browser-based eMarketing tool • Send impactful eBrochures, eDemos developed by SoftVu • Catalogs, distributes, tracks, and reports on: • Your eMarketing messages • Rich Media marketing materials • Proven to • Improve cold call response • Reduce prospecting and advertising costs • Reduce time to sale • Reduce travel time and cost • Add consistency to your sales and marketing messages

  3. RapidFire Solution • Fast, efficient, cost-effective way to create eBrochures • Client approvals and communication integral part of process • Rich Media adds • Impact needed to catch attention • Sound, Color, and Motion

  4. Hub Group eBrochure Ideas • Initial eBrochure: Hub Group Overview • Dynamic Commercial Style eBrochure • Wheel animation/theme • Possible follow-on eBrochures • More detailed Presentation Style overview • Specific Service Offering eBrochures • Domestic and Global Intermodal services • OTR – Highway • Logistics Outsourcing and Consulting • i2 Group services

  5. Elements of Initial eBrochure Elements from website & Existing Print Brochures

  6. New Elements • Animated Graphics • Script of corporate message that flows like a story • Professional Voice-Over • Original, professional musical intro, background, and ending themes. • “Look and feel” • Can complement existing marketing materials or website, or • Develop new look and feel

  7. Example eBrochure Introduction • Animation • Wheel parts (spokes, rim, hub) floating around with no logo or text. • Voice Over • Hub Group client pain points • Supply Chain difficult to manage, track, control expense • No common communication network or point of control

  8. Example eBrochure • Wheel elements “come together” as V.O. describes Hub Group’s service offerings. • In concert with V.O. descriptions of each Hub offering, the text in the image comes into view: • Leader in Intermodal Truckload Transportation [Intermodal Transport fades in] • Contracts with 3,000 OTR truck lines [OTR Trucking fades in] • Knowledge-Driven Logistics [Logistics fades in]

  9. Transition and Theme • Wheel theme continues throughout eBrochure • Provides transition between descriptions of service offerings • Adds continuity • Adds visual interest

  10. OTR - Trucking • Animation • Wheel transitions to tractor-trailer wheel during description of OTR-Trucking service • Similar to how this *banner uses a freight container to illustrate intermodal transport • Script • Developed from website text *Copied from the University of Denver Intermodal Transportation Institute website

  11. Intermodal Transport • Animation • Wheel transitions to wheel of railcar during description of intermodal transport. • Script • Developed from Web content

  12. Logistics Services • Animation • Wheel transitions to a “gear” in image of computer or computer network to illustrate Logistics service offering.   • Script • Developed from Web content

  13. Close • Reinforces overall message • Intermodal • OTR – Trucking • Knowledge-Driven Logistics Hub is everywhere you turn. The right solution, right now, right next door. • Request response or feedback on “Call to Action” screen. • Many options

  14. Call to Action Screen Options • Fit to Hub Group sales needs • Can link to • Website URL • MailTo: link • Testimonials • Other online content: • HTML forms • PDFs, white papers, etc. • Requests for information • Direct feedback for sales follow-up

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