Marketing Tactics that Help Personal Injury Lawyers Beat the Competition

1. Marketing Tactics that Help Personal Injury Lawyers Beat the Competition Personal injury lawyer marketing is a cutthroat and complicated business. Everyone is looking for an edge in how to get personal injury clients. Through their experience working with numerous PI firms (they specialize in personal injury lawyer SEO), they have compiled a list of 28 tactics that they have seen utilized effectively. Law firm marketing becomes an essential process for lawyers who need to earn new clients. As new competitors like non-traditional and technology-driven legal services enter the market, potential clients have more options than ever. Additionally, more people are looking for lawyers online than ever before. Personal injury lawyers who wish to compete will need new marketing tactics to reach potential clients. Full implementation of the specific marketing tactics that help personal injury lawyers can earn them business over competing law firms and non-traditional legal sources. 1. Blogging Surprisingly, 65% of law firms did not have a blog in 2015, according to the American Bar Association. Blogging creates more indexed pages for your legal website, helps you rank in search engine results, and converts website visitors into potential clients. You can create blog posts about a variety of subjects, from relevant news items and your practice areas to the most asked client questions. 2. Content Offers Most marketing tactics that help personal injury lawyers are designed to entice website visitors to become prospects. Unlike blog posts, which are open sources of information, content offers are gated pieces of material that capture visitors’ contact information. The information contained within content offers is generally more substantial and cannot be found elsewhere on your website. Offers can take the form of step-by-step or how-to guides, or you could translate complicated legal information for the layman.

2. 3. Website Optimization Most legal websites look relatively similar and promise to do the same things. To stand out from your competitors, you can optimize your website’s design, copy, navigation, pages, and search engine ranking capabilities. Although doing a website revamp is a major undertaking, the results can be paramount to your ability to compete online. 4. Targeted Microsites Although it is not an essential process for website optimization, you can also create microsites to expand your reach online. Microsites are additional websites with their subsequent web pages. They generally have back links to your parent site and are much simpler in design. 5. Local SEO More people are searching the vastness of the internet for legal assistance, but many people still find it important to hire a local lawyer. Optimizing your website (and microsites) for local searches is an important step to beating out other local law firms and legal service providers. It is as simple as identifying local keywords and using them in your relevant web copy. Like any ad campaign, the more you spend, the more likely you are to see results. Thankfully, most digital ad campaigns can be adjusted for any budget. Contact Us: Address: The Academy, Huckletree, 42 Pearse St, Dublin 2, D02 YX88, Ireland Call: (01)-254-8472 Website: https://www.evolvemarketing.ie/