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Research

Presented by BIGSTOCK. Research. A Word Chef Enterprises Production. www.prosperityskitchen.com. market. Your Hosts. Tea silvestre. Nick armstrong. Orientation. Introductions Program Overview Market Research/Ideal Client Special Guest: Mike Michalowicz Questions Your Mission Quest

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Research

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  1. Presented by BIGSTOCK Research A Word Chef Enterprises Production www.prosperityskitchen.com market

  2. Your Hosts Teasilvestre Nickarmstrong

  3. Orientation • Introductions • Program Overview • Market Research/Ideal Client • Special Guest: Mike Michalowicz • Questions • Your Mission Quest • Wrap-up Agenda

  4. Program overview big Picture

  5. See http://prosperityskitchen.com/what-is-marketing/ For more info

  6. Collaboration!

  7. Measurable!

  8. Program overview Problem solving vs Problem Finding

  9. Program overview Find Your best 3 Questions

  10. Program overview 4 Ps

  11. S1.1 market research • WHY would someone buy from you? • WHO is your Ideal Client/Customer? • WHERE do you find them? • HOW do you talk with them? market Research

  12. S1.1 market research market Research

  13. The ideal client profile Who am i? Past Present Future

  14. Special Guest Mentor Mike Michalowicz

  15. The Mission Quest On Pinterest, Create an Ideal CustomerProfile • Pin images from BIGSTOCK’s database or from Creative Commons • Be sure to include explanations on images • Link to research and data where available • Build a completely 3-dimensional portrait Your Mission

  16. The Mission Quest bit.ly/clientpersona bit.ly/perfectclient bit.ly/Fbresearch bit.ly/insideOUT additional Reading

  17. S1.1 Market Research Other Questions

  18. Next week Episode 2 Branding Pamela Wilson

  19. Janet Brent Colleen Conger RachelDenning KristinElliott LindaGriego MichelleHastie AngJandak EvelynKalinosky TiffanyManley Michaelprovitera JosephRichards ShaunRoney PeterSterlacci JayneUbl-Johnson Tammy Vitale Tea silvestre Nick armstrong Carol dodsley Many Thanks to our presenting sponsor: bigstock

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