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Digital marketing is a comprehensive term that encompasses various online strategies and techniques aimed at promoting products, services, or brands through digital channels. It leverages the power of the internet and electronic devices to reach a wide audience, engage potential customers, and drive business growth. Here's a detailed description of digital marketing:

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  1. Digital Marketing Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

  2. Types Of Digital Marketing • Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

  3. What Are 4 Keys of digital marketing • Analytics, Content, CRM, and Channels.

  4. 5 Benefits of Digital Marketing • Top Advantages of Digital Marketing • Global Reach. The first digital marketing advantage is global reach. ... • Local Reach. ... • Lower Cost. ... • Easy to Learn. ... • Effective Targeting. ... • Multiple Strategies. ... • Multiple Content Types. ... • Increased Engagement.

  5. Why does digital marketing matter • Google and Facebook generate more revenue than traditional media companies because they have more eyes on them. That's why digital marketing matters; it is where the attention is. • www.ExcellenceAcademy.in

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