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e-Commerce User Experience?

An E-commerce website is an online shop where people can order goods and make payments from the comfort of their own homes. If you have products to sell and would like to enjoy the benefits of not having to run a traditional bricks-and-mortar shop with things like overheads to consider, then this is definitely the way forward.

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e-Commerce User Experience?

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  1. e-Commerce User Experience? Ecommerce trends continue changing in a breeze. Some trends may only be passing fads, while others may act as a seismic shift across the industry. Online or mobile shopping falls into the latter category. An E-commerce website is an online shop where people can order goods and make payments from the comfort of their own homes. If you have products to sell and would like to enjoy the benefits of not having to run a traditional bricks-and-mortar shop with things like overheads to consider, then this is definitely the way forward. Today, customers have become pickier and more discerning than ever. According to Adobe, 38% of online shoppers will leave a website if they find the design to be unattractive. And that’s the reason why businesses are working hard to come up with a website that is clean and easy to navigate in order to make the purchasing process as intuitive as possible. PSD Mockup Let’s illustrate this with an example: Amazon.com: The Godfather of Ecommerce. The million-dollar venture is highly popular for its A/B testing methods of their shopping cart. Even after creating a notoriously- cluttered website, the company keeps making improvements over and over. A bad user experience is like walking into a very messy and disorganized retail store.

  2. How to Stay Ahead of User Expectations “The key is to set realistic customer expectations and then not to just meet them but to exceed them — preferably in unexpected and helpful ways.” – Sir Richard Branson Don’t let your competitors outmaneuver you by ignoring this valuable step for your business. Your competitors are just a Google search away, and switching brands for the next best thing is no big deal for your customers. Mockup Offer a convenient and seamless experience. Does the phrase “seamless experience” raise your blood pressure? If so, relax as it’s not as tricky as it seems. All you have to do is take one step back and focus on the desired outcome. For example, if you already have a brick and mortar location make sure you integrate the experience from both channels. Try offering services where a user can easily return products purchased online to a retail store. Anywhere you can save your customers time is an opportunity for your ecommerce business to win. Keep an updated and accurate website. Do you think a robust website can last forever? Probably not! Even after being an established business leader, there are certain things you will have to cope with day in and day out; your website is one of those! Ecommerce stores aren’t meant to be just built – they are meant to be developed. Here I would like to mention specific pointers that must be taken into account: Update in terms of design. Have a responsively designed website. Keep content fresh.

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