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Google Ads!!

This PPT will provide the description on Google Ads Metrics. For More Details visit the link:- https://www.poweradspy.io/blog/bidding-adieu-to-the-average-position-metric/.

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Google Ads!!

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  1. Description On Google Ads metrics!!

  2. Google Ads is also known as Google AdWords. Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by funding for them. If you want your ad to appear at all, you have to bid against other marketers on how much you are willing to pay for Google Ads. Opposing companies can also bid for the same search term.

  3. Average Position in AdWords The Average Position means the average of where your ad is placed as compared to your competitors. This metric allows Google to rewards promoters with a good ad position because of their quality ads, keywords and landing pages, rather than who has the highest bids. The Average Position can be calculated as:- Ad Rank = Quality Score * Max CPM

  4. But this Average Position Metric would be replaced by Google by another best Google Ads Metrics. New Metrics will be established by Search Engine and with the help of the new metrics, your ads will be examined on the basis of sales performance and search engine results page results. The value of new metrics will indicate the number of times a particular ad is promoted on top of the search engine results or other websites of Google.

  5. Top Impression Rate This metric is measured in percentage and it can be calculated as, the number of top impressions your ad get from the overall number of impressions. This metric basically gives you a percentage figure of what % of your ads showed up in the number 1 spot. For Example:- a number of 75% would mean that you received 75% of the impressions.

  6. Top Impression Share This metric can be calculated as, the number of times your ad has appeared over regular search data against the total number of time your advertisement was adequate to grow up. For Example:- a number of 60 would mean that your ad grows up for 60 times.

  7. Benefits of new metrics are as follows:- • Adwords works faster than SEO • Increases brand awareness • Reaches more customers • Reconnects with visitors to your website • Measures your Ads performance consistently • Tackles your competition better • Easy to identify website issue

  8. For More Details About Google Ads Visit The Source:- https://www.poweradspy.io/blog/bidding-adieu-to-the-average-position-metric/

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