1 / 18

Marketing Management and Practices

How a company can get success wit marketing management and it is control. Given SWOT analysis and competition with other similar company.

fahim305
Download Presentation

Marketing Management and Practices

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Subject On “Marketing Management & Practices” Marketing Plan on Coca-ColaPlus

  2. Company Overview • Coca-Cola is fist reign on the soft drink industry. Coca-Cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. • In 1899, The Coca-Cola Company began franchised bottling operations in the United States. • Now it’s marketed by Abdul Monem Limited it marketed coca cola under the authority of the coca cola company, USA (trademark owner). • Coca cola is a oldest soft drink brand in Bangladesh. From the last 50 year Coca cola has been marketing its products through local representatives of Bangladesh

  3. Current Marketing Situation • Market Description • Product Review • Competitive Review • Pepsi • Coca-Cola • RC • Mojo

  4. SWOT Analysis

  5. Marketing Strategy • Positioning • Segmentation of Coca Cola: • Geographic segmentation • Demographic segmentation • Psychographics segmentation • Product Strategy • Promotional Strategy • Pricing Strategy • Distribution Strategy

  6. Factors Influencing Consumer Choice • Psychological Factors • Sociocultural factors • Economic factors • Government Factors

  7. Marketing Objectives • To enable a company to control its marketing plan. • To help to motivate individuals and teams to reach a common goal. • To provide an agreed, consistent focus for all functions of an organization.

  8. Selecting Target Market • Mass marketing • Concentrated marketing • Differentiated marketing • Niche marketing

  9. Coca-ColaPlus Target Markets • Age • Life style • Occupation • Nature

  10. Customer’s Media Habits • The young target audience of the brand loves media exposure • Mobile generation & social media is part of daily life • Connected people; they like innovations, they like being surprised

  11. Marketing Mix • Product • Price • Place • Promotion

  12. Controlling • Sales Analysis • Market Share Analysis • Marketing Profitability Analysis

  13. Contingency Plan • Coca-ColaPlus anticipates pressure on price due to competitive activities and strong buying power and customers more switching ability to other products. Production cost should be at minimum by any means to compete with the market price. Day by day consumers are being smarter, so they desire for more smart & more beneficiary products.

  14. Conclusion Though Coca-ColaPlus is a new brand it has many potentiality and opportunities. This product may bring several changes in the current market. It will be a very effective move by company in the market to increase sells and increasing profit. Coca-ColaPlus has unique variability in product and features.

  15. Created By : Fahim Mahmud Email: fahimmahmood305@gmail.com Facebook Account: https://www.facebook.com/fahim.mahmood.520

More Related