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Social Media Campaign Strategy Development For FedUni Staff

Social Media Campaign Strategy Development For FedUni Staff. FedUni Policy & Procedure. Before you start developing your social media strategy, ensure your team is up to date with FedUni Policy & Procedure. Watch this ‘FedUni Staff Information’ video (9 minutes):

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Social Media Campaign Strategy Development For FedUni Staff

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  1. Social Media Campaign Strategy Development For FedUni Staff

  2. FedUni Policy & Procedure • Before you start developing your social media strategy, ensure your team is up to date with FedUni Policy & Procedure. • Watch this ‘FedUni Staff Information’ video (9 minutes): • https://youtu.be/yfrNUeDx-G8?list=PLynaJuCqywvFqFQkLcjf_Jz5KDN10EKTo • If you have staff that are new to social media ask them to watch this video (7.10 minutes): • https://youtu.be/bmcgs9DLCHM?list=PLynaJuCqywvFqFQkLcjf_Jz5KDN10EKTo

  3. Terminology

  4. Social media explained with coffee Thanks aroma.us

  5. What not to do on key platforms • LinkedIn • Don’t post what you had for breakfast, pictures of your kids or where you went for your holiday unless it directly relates to your profession and will be of interest to your professional connections. • Instagram • Don’t post PDF docs with text overlay • Don’t post rectangle pics – they must be square • Facebook • Don’t post PDF docs with text overlay • Don’t post long, boring messages (this includes long videos!!!) • Don’t post without a picture or video – you need a picture or video • Twitter • Don’t post multiple tweets when you should just do one (1of3, 2of3, 3of3) • Don’t send people to Facebook for more information!

  6. Creating social objectives and goals • What is your overarching marketing strategy? • Social should support the business’s goals • What is the goal? • Who is the audience? • How will you measure success? • What is the timeframe?

  7. Develop your audience persona(s) http://blog.tbhcreative.com/2013/01/know-your-audience-value-of-audience.html

  8. Break your goals down into posts

  9. Create a social schedule / calendar • Create a calendar that works for you / your team. • Hootsuite is great (go to next slide for more info) • Outlook can work. • Word or Excel are a great place to start.

  10. Hootsuite Hootsuite is the social media management platform used by FedUni. Watch this short video (1.46 minutes): https://youtu.be/-qZuCMbNgII If your team would like to know more about Hootsuite, or you’d like to start using Hootsuite please email socialmedia@federation.edu.au

  11. Now what • Your social media strategy needs to be reviewed at the end of every campaign period, and adjusted to address shortfalls. • If you’re not sure how to adjust or improve – or even implement your strategy please make a time to meet with FedUni’s Social Media Coordinator: • Averill Deans • (03) 5327 6606

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