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Chapter 2

Chapter 2. Major Business Initiatives: Gaining Competitive Advantage with IT. SUPPLY CHAIN MANAGEMENT. Supply chain management (SCM) – tracks inventory and information among business processes and across companies

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Chapter 2

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  1. Chapter 2 Major Business Initiatives: Gaining Competitive Advantage with IT

  2. SUPPLY CHAIN MANAGEMENT • Supply chain management (SCM) – tracks inventory and information among business processes and across companies • Supply chain management (SCM) system – IT system that supports supply chain management • Just-in-time (JIT) – method for producing or delivering a product or service just at the time the customer wants it

  3. Opportunities of SCM • Business strategy • Overall cost leadership • Running the organization (RGT) framework • Goal is to squeeze out every penny of cost possible in the supply chain • This will optimize fulfillment, logistics, production, revenue and profit, and cost and price

  4. IT Support for SCM • SCM systems pioneered by specialist companies • SCM is now part of ERP software (discussed later) • Learn more • Supply Chain Knowledge Base • Supply Chain Management Review • i2 Technologies • CIO Magazine

  5. CUSTOMER RELATIONSHIP MANAGEMENT Customer relationship management - uses information about customers to gain insight into their needs, wants, and behaviors in order to serve them better

  6. Opportunities of CRM • Business strategy • Differentiation and focus • Growing the organization • Classic goals • Treating customers better • Understanding their needs and wants • Tailoring offerings • Providing “delightful” experiences

  7. IT Support for CRM Much can be cloud-based, using the software-as-a-service model

  8. ENTERPRISE RESOURCE PLANNING • How do you bring together SCM, CRM, and other systems? With an ERP system. • Enterprise resource planning (ERP) system – collection of integrated software for business management, accounting, finance, supply chain management, inventory management, customer relationship management, e-collaboration, etc.

  9. ERP Functionality

  10. ERP • Attempts to integrate everything • CRM drives what SCM will produce • Everyone works together in e-collaboration • The entire organization knows the entire organization • Think about your school • Can you register for class with a bill outstanding? • Can you register for a class for which you haven’t completed the prerequisite?

  11. ERP Integrates Everything

  12. SOCIAL MEDIA • Social media – Web-based and mobile technologies that create interactivity among users, mostly allowing users to be both creators and consumers of content

  13. Aspects of Social Media • Social networking – places like Facebook, LinkedIn, Google, StumbleUpon, Twitter, YouTube

  14. Aspects of Social Media • Social shopping – see what other people are buying/wearing and finding deals through places like Groupon • Social playing – MMORPGS like World of Warcraft

  15. Aspects of Social Media • Social “saving the world” – games that support sustainability and TBL efforts • Social locationing – sites like Foursquare that help you check into places and specify where you are

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