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MARKETING METRICS EVERY BUSINESS MUST TRACK | PACI

Are you looking for the best marketing metrics for every business? If yes then PACI will help you in that for track all financial management metrics.

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MARKETING METRICS EVERY BUSINESS MUST TRACK | PACI

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  1. MARKETING METRICS EVERY BUSINESS MUST TRACK

  2. 1 RETURN ON MARKETING INVESTMENT This is a metric that points to the profits from incremental sales that are contributed by marketing activity. It gives insights into the value each marketing activity generates and as well understands which mix of channels performs well and which don’t. ROI = (Sales growth – Marketing cost) / Marketing Investment x 100

  3. 2 CUSTOMER ACQUISITION COST (CAC) This is one of the most popular marketing measurements that consider all marketing and sales costs including sales team salaries, and benefits to the ad spend. Customer acquisition cost = Total marketing and sales spend / Number of new customers

  4. 3 CUSTOMER RETENTION This brings home the percentage of existing customers who remain during a specific period of time. Customer retention = (Number of customers at end of a period – Customers added during the period) / Number of customers at beginning of the period

  5. 4 COST PER LEAD (CPL) Understanding how much it costs to onboard and retains a customer is an important marketing metric that will help in developing marketing strategies. CPL = Total marketing spend / Number of new leads

  6. 5 CUSTOMER LIFETIME VALUE (CLV) This metric calculates the total profit earned by the company from a customer over the entire time they remain a customer. CLV = (Average transaction value x Average number of transactions in a year x Average customer retention in years) x Profit margin

  7. THANKYOU We hope you found this post helpful. Tracking all these marketing metrics will help you know the performance of your marketing team. CREATED BY PACI FINANCE

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