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Chapter 5 Why the Fries Taste Good

Chapter 5 Why the Fries Taste Good. Nicole Ward & Joanie King. History of American Potato Farmers. J.R. Simplot Plant. Aberdeen, Idaho Built in the late 1950s; processes about a million lbs of potatoes a day

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Chapter 5 Why the Fries Taste Good

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  1. Chapter 5Why the Fries Taste Good Nicole Ward & Joanie King

  2. History of American Potato Farmers

  3. J.R. Simplot Plant • Aberdeen, Idaho • Built in the late 1950s; processes about a million lbs of potatoes a day • Idaho’s altitude, warm days, cool nights, light volcanic soil, and abundance of irrigation water makes it ideal for growing Russet Burbank potatoes • Simplot born in 1909 • By 1930 he was the largest shipper of potatoes in the West • During WWII he sold dehydrated onion powder to the U.S. Army (later called “gold dust”) • After war invested in frozen technology

  4. The Golden Age of Food Processing Sale of refrigerators, freezers, and other kitchen appliances soared after WWII Frozen Orange Juice TV Dinners Cheese Whiz Miracle Whip

  5. Invention of the frozen French Fries The most widely sold foodservice item in the United States today

  6. Flavors of Fries Before 1990, McDonalds's used a cooking oil made of 7% cottonseed oil, 93% beef tallow McDonald’s is now unwilling to share with the world what exactly their fries are cooked in

  7. French Fry Taste • Scientists have discovered that flavor = smell. Therefore, the tastier a food smells, the more likely a person will be to eat that food • Most food is processed, so flavors must be added to gain back flavors lost in processing • Companies are able to manipulate chemicals to give each food a unique smell

  8. Flavors and Colors • Restaurants, in fact, do not create the flavors for their products. The same factories that create shampoo and toothpaste also package fast food. • Scientists work on a variety of flavors for different products in the same building • They realize that not only does the flavor determine what a person will eat, but the color of the food determines what they will eat as well • Artificial coloring is added to make food more visually appealing, especially to kids • What kids grow up eating in their childhood affects their dietary choices for the rest of their lives

  9. Is it really “all natural”? • Consumers want to see the words “all natural” on their products because they think it is a healthier choice • There is very little difference between man made and natural flavors (no strict laws to tell the difference)

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