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Introduction to Fashion: Exploring Styles, Trends, and Historical Influences

This chapter introduces the concept of fashion, including its definition, current trends, and the factors that influence it. It also explores the four elements of design and the purpose and needs that clothing satisfies. The history and evolution of fashion, influential people, and factors that have shaped it are discussed. Finally, the assignment includes describing different eras of fashion and vocabulary learning.

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Introduction to Fashion: Exploring Styles, Trends, and Historical Influences

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  1. Chapter 1 Introducing fashion

  2. Fashion defined • Existing type of clothing preferred by a large segment of the public at a given time • Current trend • Precise style of dress or behavior that may be acceptable in one year but not another • Social interaction and status • What’s currently selling • Represents sales

  3. Meaning of style • Particular shape or type of apparel item • Has distinct features • It becomes fashion when it’s popular • Factors that influence: social, technological, regulatory, competitive, economic

  4. 4 elements of design • Color-most important • Line-directs the path of eye movement-seams & darts create lines • Shape-overall form or outline of garment—often key feature of designers • Texture-how the surface of a material or fabric feels and looks • Function-intended use or purpose of an object

  5. Purpose of clothing • Clothing identifies the culture • The position or occupation • Identifies peer group • Code of decency • Satisfies the 3 needs in next slide

  6. Needs satisfied by clothing • Physical - Protection and safety • Psychological – adornment, cultural identity, personal identity • Social needs – Affiliation/fitting in and standards

  7. Materials used to make clothing as early as 20,000 bc • Sewing needles made of ivory and bone • Fur, animal skin, leaves, and grass

  8. Sources of clothing history • Few samples before 18th century • Limited paintings before 14th century • Fashion publications – 17th century • Photographs – 1850’s • Other sources: letters, diaries, novels • Before 18th century – wealthy class determined fashion

  9. History continued • Influence of upper class diminished with American Revolutionary War and French Revolution • The middle class and working class started to influence • Industrial revolution – 1800’s –mass production • Invention of photography • Vogue magazine – 1892 allowed many to view

  10. People who influenced fashion • Elizabeth I – 1553 to 1603 • Louis XIV • Marie Antoinette • George Bryan Brummel • Jacqueline Kennedy Onassis • The Beatles

  11. Factors that affect fashion • Women entering the work force • Chanel, Christian Dior • Movie stars • Chemical companies-new materials • WW II – simple styles and rationing • 1940’s less fabric – so the mini skirt

  12. Assignment: Describe one of the following eras: • Victorian Era of 1800’s • Early 1900’s • 1920’s • 1930’s to 1950’s • 1960’s • 1970’s • 1980’s • 1990’s • Today • Describe the era, influential people-include pictures of fashion and people

  13. assignments • Vocab from www.marketingseries.glencoe.com • Click on the Fashion marketing book • Student center • E - Flash cards – chapter 1 • Write in definitions on worksheet • Pop quizzes – chapter 1 – take it and print off—keep in notebook

  14. assignments • Self introduction paper • Take notes from p.pt • Class – make history time line with pix and “sentence poster” • Pg 21 portfolio assignment • Profiles in fashion – notes • Quiz – vocab, online quiz, notes, chapter summary page

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