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Marketing

Opportunity Management. Lead Management. Types of Campaigns Web Social Media Advertising Trade Shows Trials / Limited Use Analysts. Marketing Campaigns. Marketing. Qualified Opportunity Has Problem we Solve Has seen product / service Defined budget Sponsor Identified

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Marketing

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  1. Opportunity Management Lead Management • Types of Campaigns • Web • Social Media • Advertising • Trade Shows • Trials / Limited Use • Analysts Marketing Campaigns Marketing • Qualified Opportunity • Has Problem we Solve • Has seen product / service • Defined budget • Sponsor Identified • POC / Next Steps 1 Needs Analysis Industry Marketing Business Development yes 4 2 3 Next Step? SFDC 8 6 5 no Customer Support & Advisory yes Needs Analysis 9 Qualification Call / Preso Sales Sales Process Win no 7 • Needs Analysis • Problem We Solve • Opportunity Size • Timeframe • Budget • Decision Maker • Types of Campaigns • Partners • Channels • Target Account • Sales Stages • Needs Analysis • Requirements Gathering • POC • Proposal • Negotiating • Win! Lead Source Opportunity Pipeline Reports & Dashboards Lead / Call Call / Opp Demo / POC Qualified / POC POC / Close Campaign ROI ASP • CRM Reports • Report on Create Date • Marketing Source Report

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